By now, you’ve likely encountered the trend toward the use of nootropics, or smart drugs, in Silicon Valley. If you haven’t, nootropics are substances that improve cognitive function, and have become exceedingly popular with developers and executives, specifically as a means for tweaking their own cerebral chemistry. Memory, problem solving, focus, and creativity—are only a few of the key functions enhanced by these substances. Continue Reading →
Posted on Mar 31, 2017 by Ian Wilson
Posted on Mar 30, 2017 by Emily Ballard
Identifying your target market isn’t easy, and it takes time. Once you’ve identified your target market, you need to get in front of them, grab their attention and give them a relatable reason for why they should choose your product or service. This is where it gets tricky–it is up to you to also give your customer something in return for their attention. In other words, you had better know your audience.
Posted on Mar 28, 2017 by Alyssa Zucker
A strong relationship between client and agency is vital to creating the best possible work. In order to foster an honest, transparent working relationship, you should come to the table prepared and ready to discuss the needs and fundamental values that make up your brand.
In truly collaborative working relationships, no party is left in the dark. You should be made aware as new milestones are reached in the creative process, have opportunities to provide feedback, and have reasonable expectations set by the agency. In order to build long lasting relationships, there should be a healthy, back-and-forth flow of communication, with very little uncertainty. It is better to plainly explain what you mean again and again, than to assume you were understood.
Posted on Mar 24, 2017 by Alyssa Zucker
Living in a world with technology at our fingertips, mobile devices have given advertisers greater opportunity to reach further into consumers lives. However, to succeed in this ploy, they have needed to cleverly adapt. So we ask, with the average person constantly bombarded by advertisements, has it become too much?