The word “trend” is defined as: “a general direction in which something is developing or changing.” So given that trends are inherently dynamic, the challenge to stay current can be daunting. Industries within the digital sphere require constant adaptation to trends, and identifying them (for which there are many different methods) is always the first step. Keeping up with daily trends is an essential element for creating content that is relevant to your consumers. Diligence here will also better equip you to avoid costly mistakes, through a greater understanding and awareness of social issues and controversy.
Posted on Apr 20, 2017 by Ian Wilson
In this modern world of information being generated, processed, validated; flying this way and that; not to mention adhering to character limits–abbreviations help us to condense important concepts for quick communication. Two popular, and often confused, methods for abbreviating an idea are acronyms and initialisms. Both use the initial letter of each word in a phrase, with the key difference being that acronyms form a word that can be spoken, while the letters are individually pronounced for initialisms (think NASA versus the NSA).
Posted on Apr 18, 2017 by Alyssa Zucker
Two of our very own clients recently closed multi-million dollar deals, and we could not be more honored to have had a hand in their success! In helping these companies perfect their web presence, we have grown fond of our clients and their work, and are thus gleaming like proud parents at their success. We want to extend our most sincere congratulations to AcadmeicWorks and RetailMeNot on their new acquisitions!
Posted on Apr 14, 2017 by Alyssa Zucker
If there is one day that embodies all things Spring, it’s Easter. Floral prints, outdoor activities, and an emphasis on brunch make this holiday the epitome the season. We already know Austin thrives in brunch, and Austinites consistently take advantage of the copious sunshine by exploring the many fun things to do outside. In other words, this holiday has Austin’s name all over it. There are many different ways to tackle Easter, and Austin offers a myriad of ways to spend the day.