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Is Advertising Becoming Too Invasive?

Is Advertising Becoming Too Invasive?

Posted on Mar 24, 2017 by Alyssa Zucker

Living in a world with technology at our fingertips, mobile devices have given advertisers greater opportunity to reach further into consumers lives. However, to succeed in this ploy, they have needed to cleverly adapt. So we ask, with the average person constantly bombarded by advertisements, has it become too much?

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Austin’s Instagram Celebrities

Austin’s Instagram Celebrities

Posted on Mar 23, 2017 by Alyssa Zucker

Austin, Texas is famous for its vibrant community of art, music, and culture with hip places like South Congress, Rainey Street, and nature’s finest trails. So it should come as no surprise that many Austinites have gravitated toward Instagram, as their mode of visually expressing the city’s self-described weirdness. Naturally, Austin is also home to many Instagram “celebrities” who remind their followers each and every day why this is the greatest place to live.

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What to Expect from SXSW

What to Expect from SXSW

Posted on Mar 10, 2017 by Alyssa Zucker

Austin’s annual population spike returns for its 31st year today, March 10, 2017. South by Southwest (SXSW) is an event that people from all over the world come to enjoy. Featuring speakers, conferences, and entertainment–this week of festivities has something happening at all times, and something intriguing for everyone.

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How to Stay Social Media Relevant with Consumers

How to Stay Social Media Relevant with Consumers

Posted on Mar 07, 2017 by Alyssa Zucker

It’s very easy to be ignored or forgotten through the many social media outlets where users engage. In this age of mass communication, consumers are easily overwhelmed with the amount of daily advertisements they see, and quickly learn to filter out generic messaging. The key to cutting through these defenses is to differentiate your brand. It’s a given that not participating in social media puts your business at a severe disadvantage. However, even very active businesses can still find it difficult to keep their messaging from getting lost.

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Social Media Is an Integral Part of Business

Social Media Is an Integral Part of Business

Posted on Mar 02, 2017 by Alyssa Zucker

Social media is not just an outlet to read about the political views of your “friends.” It is more than a channel for sharing your latest selfies. Social media is an integral part of business.

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What to Expect in the Next Decade of Web Trends

What to Expect in the Next Decade of Web Trends

Posted on Feb 23, 2017 by Alyssa Zucker

The Internet is all about finding the next big thing. This is one industry that never stays stagnant, it is constantly moving forward and adapting. The online world we live in now, is referred to as Web 2.0. This era is overflowing with user-generated content. We are living in the time of social media, blogs, and constant consumer interaction. Web 2.0 isn’t going anywhere, but it is evolving. As Web 3.0, also known as the semantic web, emerges, we are seeing more machine-generated content.

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