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6 Thrilling Activities To Do This Summer For the Adventurous Austinite

6 Thrilling Activities To Do This Summer For the Adventurous Austinite

Posted on Jun 02, 2016 by Jenna Meltzer

We’re already feeling the summer heat here in Austin, but that’s not stopping us from soaking in the sun and enjoying the outdoor activities that our city has to offer! Here’s what our daring HMG team will be doing this summer when we’re not working hard in the office (or hardly working– hey, we gotta enjoy our summer too!):

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The Importance of Brand Loyalty

The Importance of Brand Loyalty

Posted on Jun 01, 2016 by Jenna Meltzer

Branding is often discussed everyday by individuals in the marketing, advertising and design industries, but rarely is it defined with a simple answer. In brief, branding is one of the most important tools a company can utilize to reach their target market, build recognition and develop customer relationships. It includes a wide range of factors such as logos, colors, patterns, typefaces, imagery, packaging, taglines, wording and more, all of which combine to create your company’s image.

Why Do Consumers Need Consistency?

In order to build a strong brand, you must stay consistent throughout all of your selected mediums. This strategy creates the opportunity to gain brand recognition among your target audience when done correctly. On top of that, consistency brings clarity and purpose that consumers then buy into. In turn, consumers become loyal to a brand. However, building this kind of trust takes time and effort.

Most consumers have to be exposed to a brand many times before they are loyal to it. So a consistent brand message has to be established so that consumers will immediately distinguish it from a competing brand. This means a business potentially loses customers, and may even help its competitors, if a consistent “look” and tone is not achieved. Continue Reading →

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Britney Steers Brings Home the Gold!

Britney Steers Brings Home the Gold!

Posted on May 27, 2016 by Jenna Meltzer

It was indeed a tough race, competing against some pretty impressive derby cars, but we are so ecstatic to announce that our team, Britney Steers, brings home the gold (plated plastic) for speed in the 2016 Pixelwood Derby! We could not have done it without the help of every member of the HMG team.

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It’s Time To Say Adieu

It’s Time To Say Adieu

Posted on May 23, 2016 by Jenna Meltzer

This past semester brought about a lot of changes to my life. While most of my friends decided to study abroad for the second semester of their junior year, I chose to stay in Austin, focus on my studies and get an internship. As winter break came to a close and the semester was about to begin, I started to doubt my decision to not go abroad. Did I just miss out on a once-in-a-lifetime opportunity? Will I regret staying in Austin while my friends travel the world? Taking a deep breath, I dove into second semester with as much optimism as I could.

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Top 9 Web Design Trends for 2016

Top 9 Web Design Trends for 2016

Posted on May 10, 2016 by Jenna Meltzer

Each new year bring innovations within the web design industry. This year, we are excited to see more trends for mobile and web design overlapping. Here are our top 9 web design trends that we believe will continue to emerge in 2016:

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We Won The Award of Distinction!

We Won The Award of Distinction!

Posted on May 03, 2016 by Jenna Meltzer

HMG is thrilled to receive the Award of Distinction in the website category by the Communicator Awards for our work done on the Raise Your Hand Texas website! Competing against over 6,000 entries of talented work, we are honored to be recognized by the largest and most competitive awards programs in the world.

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