Forgot Password?

0
View Post
Pixelwood Derby WIN!

Pixelwood Derby WIN!

Posted on May 19, 2017 by

Yesterday was the fourth annual Pixelwood Derby hosted by Sitegoals, an Austin-based creative agency. In the last four years, the classic pinewood derby event has grown drastically, and this year, 29 Austin companies came out to compete including YETI, Favor, Alamo Drafthouse, Capital Factory, Rocksauce Studios, Workhorse and Samba TV.

Last year, our very own Britney Steers brought home the GOLD! She was good, but we knew we had to step up our game because it started to get pretty competitive. This year, Cartha Stewart swept all rounds and we came home with the first-place trophy for speed! Constructing this ever so aerodynamic pinewood derby car was anything but easy. Now that we’ve been unbeatable for two years in a row, the competition is getting hot. We’ve already started scheming for next year and we can’t wait to see what everyone is going to bring to the table.

Each year, the Pixelwood Derby benefits a non-profit in which it donates all proceeds. So far, the Pixelwood Derby has donated proceeds to the Thinkery, The SAFE Alliance and this year proceeds are going to STEMed Labs. STEMed Labs is a local non-profit dedicated to improving science, technology, engineering and math programs for students grades K-12. The goal of the organization is to leverage project resources to increase students’ interest in STEM and challenge them with real-world problems that prepare them to be purpose-driven innovators. For more information click here.

0
View Post
How We Work With Clients

How We Work With Clients

Posted on May 16, 2017 by

Finding the right agency can be a difficult and stressful process, usually due to several factors simultaneously in motion. You may need help developing a branding strategy before it’s time to begin the web project, or you may need to coordinate ongoing marketing efforts, such as PPC or retargeting, within the scope of a much larger project that is already underway. It can also be tough to choose an agency that fully understands and harmonize your story, brand and culture consistently through every single project. However, the right fit is usually self-evident, meaning that you’ll know when you’ve found the right one.

Here at HMG, we pride ourselves on the authenticity of both our creative process and work itself. Staying true to our core values, our team of experts collaborate daily to maximize creativity and apply diverse perspectives to each client and their story. First and foremost, our top priority is to cultivate long-lasting partnerships with every one of our clients. Maintaining transparent communication is key to developing rapport and managing expectations throughout the course of each project. We also consider ourselves to be part of each client’s team, committing ourselves to the development of unique, high-quality deliverables that position them for success.

As a full-service marketing agency, our professional bandwidth allows us to cater to marketing needs across the board, from brand assessment and strategy, to web development and implementation of interactive marketing initiatives. Whether you need one of our services or five of our services plus ongoing maintenance, we tailor each project to align with your specific needs, brand and culture. During the kickoff meeting, we will dive into your values, your target audience and your customer journeys. Then we will incorporate our findings into your web project, digital marketing strategy, or whatever else you may need.

And now for the fun part—budgeting! Establishing a clear understanding of your budget upfront allows us to remain transparent when communicating realistic expectations for how a project will align with its existing budget. We generally make two budgeting methods available: fixed-rate bids and ongoing retainers.

Large-scale projects which clearly define a set of deliverables, such as a web development project, typically work best with a flat, fixed rate, which can be easily made into a monthly investment. Fixed-rate billing also works well when bundling services together, into a custom package. However, quite often, a client will also require ongoing marketing services in addition to a larger fixed-rate project, which would necessitate a retainer.

A retainer is a pre-purchased block of hours. Retainers are usually implemented when our services are required on an as-needed basis. With a retainer, you have more flexibility for how the hours are spent and on which projects or services they are allocated—whether that be PPC, retargeting, web maintenance, or ongoing creative services such as print collateral.

In this digital age, technology is rapidly changing and the need to keep up with its dynamic evolution is greater than ever. So let’s connect and chat about how we can support your marketing efforts!

0
View Post
The Art of Dashboarding

The Art of Dashboarding

Posted on May 11, 2017 by

Dashboarding embodies the realms of both art and science. With the ability to present data in a clear and aesthetically pleasing way, dashboards bridge the gap between form and function. It is essentially a tool that aggregates all vital resources needed to make informed decisions and take action. Having previously focused on the potent dashboard of google analytics, creating your own custom dashboard is a powerful way to display useful data, and more.

Continue Reading →

0
View Post
Understanding the Basics of Google Analytics

Understanding the Basics of Google Analytics

Posted on May 09, 2017 by

Google Analytics is a potent tool for leveraging data to gain insight into your current audience, as well as develop a deeper understanding of how to reach your target audience. Top marketing professionals analyze data obtained through Google Analytics to identify how, and from where, website visitors are arriving (we’ll dig into this in a little bit). If you aren’t already utilizing this incredibly powerful service, here’s an overview on how you can make smarter, data-driven decisions that better your chances for more conversions and higher return on investment (ROI). Oh, and it’s free.

Audience

So the first thing you need to do is look at who has already been visiting your website. Google Analytics tells you almost everything about each visitor including their demographics, interests, location, behavior on the site, and what device they used to visit your site. From this, it generates relevant comparisons, using the copious amounts of data collected on each user. With access to such an extensive amount of data, Google Analytics allows you to get a clear picture of who is viewing your site and whether you should alter marketing initiatives in order to cater to your target audience.

Acquisition

Now that you’ve determined the makeup of your audience, the next step is discovering how users got to your site. The overview section (under acquisition) breaks down incoming site traffic into general sources: social media, email, direct visitors, organic searches, referrals from other websites, paid search and other. The information is then further digested into graphs to illustrate the percentage of users from each category, their session time, bounce rate and conversion rate. If the right people are already visiting your website, this feature of Google Analytics can help identify where and how to reach others like them.

Behavior

The “Behavior Flow” chart that Google Analytics creates according to time period is the easiest tool, in my opinion, to analyze each user journey. This chart offers the ability to walk through the steps of each user journey, and possibly determine what drove them to each page. This feature provides in-depth data on the most and least visited pages of your website. Such specific data is beneficial to improving the less-viewed portions of your site, and maintaining those more frequently viewed. Considering this data within Google Analytics helps to identify the popular sections of your site, and thus point you in the right direction for which aspects need extra attention.

Conversions

Now for the good stuff. Once you’ve identified your target audience, optimized your marketing initiatives and increased traffic to your website—you can sit back and watch the conversions roll in. Conversions tie in directly with your goals. For example, if your goal is for people to fill out a “Let’s Talk” form, Google Analytics can track how many visitors were served the form, and compare that to the number that completed it. Ecommerce businesses can track key performance indicators (KPI) like product performance, sales performance, transactions and time to purchase.

Knowing and understanding how each element of Google Analytics functions helps the tool to behave as a messenger, that keeps you informed about which areas of your website are successful and which are under-performing. What do you think is the most important aspect of Google Analytics? Be sure to let us know in the comments!

0
View Post
It’s a Busy Weekend in Austin, Texas

It’s a Busy Weekend in Austin, Texas

Posted on May 05, 2017 by

Austin, Texas is a hub for creatives, hippies, artists, and musicians. Being the live music capital of the world, the city is booming just about every night of the week. Zilker Park, along with beautiful Texas weather, offers opportunity for festivals and other large events downtown. It’s already been a busy week, and Austin is going to be buzzing this weekend, so we thought we’d catch you up on what’s going on in case you don’t have any plans!

Continue Reading →

0
View Post
Client Disrupts Entire Spa Industry

Client Disrupts Entire Spa Industry

Posted on May 04, 2017 by

Technology has disrupted many industries in its rapid evolution over the past 50 years. Keeping up to speed with tech trends, much less staying ahead of the game, can be a real challenge. As a result of the demanding digital age we now live in, the vast majority of industries have integrated technology into their systems. With this in mind, the team at The Spa Mart knew to approach their new spa distribution venture with a strong emphasis on technology.  

That’s where HMG Creative came in. We were contacted by the development team, and immediately understood their vision for a top-notch eCommerce and online education website that would better serve spa professionals. We took their idea and molded it into a fresh, bold brand to encompass the values and traditions of the spa industry.

After completing The Spa Mart’s branding, we shifted gears into a six-month web development project that takes advantage of Magento 2.0, the successor to the widely popular eCommerce platform of the same name. We’ve also incorporated a system called Odoo, which is an inventory control manager that will allow The Spa Mart to better manage orders and control their back office system. Our client’s main goals were to build and nourish relationships with their customers, help their customers grow their own businesses and provide premium customer service. With the website functioning as the nucleus of their company, we integrated different customer journeys to provide optimal user experience for each customer depending on individual needs—whether they seek to purchase products or search for an online course.

The web-development project consisted of site hierarchy, user experience design, visual design and content strategy. Currently in the optimization and customization phase, the ability to continuously manage and optimize the site is a primary focus as we perfect the site’s flow. As they say—a high-quality, growth driven website is nothing without proper marketing. Taking this to heart, we are also currently in the process of developing a tailored digital marketing strategy to include powerful digital media management, such as pay-per-click advertising and retargeting.

The Spa Mart has been an incredible client, and our team here at HMG is grateful to be able to work with such amazing folks. We share the passion for building relationships and helping others grow their own businesses, so here’s to flourishing in doing what we love!

The Spa Mart’s site is currently active, fully responsive and hosted at HMG Creative.

If you would like more information on our services, leave us a comment or click here.