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How an Old Business Can Attract New Clients

How an Old Business Can Attract New Clients

Posted on Apr 11, 2017 by

Can an old dog learn new tricks? The answer is yes, and with all due respect, your business may be an old dog. Just because your business has stood the test of time and remained strong doesn’t mean there is not room for improvement. The business world does not stand still, and in order to keep up with its constant need to move and change, your business needs to adapt to it. Among other elements of business, methods for attracting clients seem to shift rapidly in line with cultural and market forces.

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Are Business Cards Becoming Obsolete?

Are Business Cards Becoming Obsolete?

Posted on Apr 07, 2017 by

With options like LinkedIn, Facebook, and the ability share contact info between mobile devices, we asked ourselves: Are business cards still relevant in presenting yourself professionally? To find answers, we chose to explore the two main positions one might take.

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You Won’t Believe What’s Disrupting the Nootropic Industry

You Won’t Believe What’s Disrupting the Nootropic Industry

Posted on Mar 31, 2017 by

By now, you’ve likely encountered the trend toward the use of nootropics, or smart drugs, in Silicon Valley. If you haven’t, nootropics are substances that improve cognitive function, and have become exceedingly popular with developers and executives, specifically as a means for tweaking their own cerebral chemistry. Memory, problem solving, focus, and creativity—are only a few of the key functions enhanced by these substances. Continue Reading →

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Identifying Your Target Market

Identifying Your Target Market

Posted on Mar 30, 2017 by

Identifying your target market isn’t easy, and it takes time. Once you’ve identified your target market, you need to get in front of them, grab their attention and give them a relatable reason for why they should choose your product or service. This is where it gets tricky–it is up to you to also give your customer something in return for their attention. In other words, you had better know your audience.

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What You Need to Know About Your Business Before Searching for the Right Agency

What You Need to Know About Your Business Before Searching for the Right Agency

Posted on Mar 28, 2017 by

A strong relationship between client and agency is vital to creating the best possible work. In order to foster an honest, transparent working relationship, you should come to the table prepared and ready to discuss the needs and fundamental values that make up your brand.

In truly collaborative working relationships, no party is left in the dark. You should be made aware as new milestones are reached in the creative process, have opportunities to provide feedback, and have reasonable expectations set by the agency. In order to build long lasting relationships, there should be a healthy, back-and-forth flow of communication, with very little uncertainty. It is better to plainly explain what you mean again and again, than to assume you were understood.

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