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SXSW 2017: Key Takeaways on Digital Marketing

SXSW 2017: Key Takeaways on Digital Marketing

Posted on Mar 13, 2017 by Emily Ballard

The world of marketing is ever-evolving, and though there is no universal marketing strategy that will “just work” for every type of company, some marketing professionals make it seem like they possess the secret formula. Now that digital marketing has taken over, there are many new aspects of marketing that we must take into consideration when creating our marketing strategies. I went to multiple masterclasses on digital marketing that were held during weekend one of SXSW, and I’m here to share my key takeaways on where to focus your efforts when creating your digital marketing strategy.

Digital Marketing:

Lawrence O’Connor spoke on the fundamentals of marketing and shared in-depth, valuable information on how to understand your target market. While I found the entire masterclass extremely valuable, these are the key points I took away when focusing on digital marketing:

  1. Know your business. Ask yourself these questions: Why does my business exist? Why should anyone care? What am I not willing to compromise? What are my goals and how will I get there?
  2. Don’t skip testing and keep track of your data. Try both qualitative and quantitative testing. For qualitative you can focus on surveys and interviews and for quantitative focus on user engagement. When focusing on engagement, always pay attention to your analytics. If you are constantly recording your analytics, you will see what is working for you and what’s not.
  3. Recognize which platform your target market uses most. From your data, you will see trends emerge for where the most engagement is occurring. You can then increase your engagement with your core-users, through strategic interactions in social media.

Creating Your Social Media Strategy:

Vin Clancy, social media expert and owner of Traffic and Copy, shared his insight on how to grow your business using only social media. Through his in-depth presentation covering social media strategies, the main focal points that stuck out for me were:

  1. Add value. Bring your expertise to the table and offer your knowledge. Nothing beats staying genuine and true to who you are.
  2. Show up every day. Posting every single day on social media keeps you relevant, and people will create a connection with you. Keep your content fresh and relevant, and focused when engaging with your followers.
  3. Use content scheduling. There are multiple websites such as Buffer, Hootsuite and Spredfast that you can schedule content up to months in advance on multiple platforms at a time. These are great tools to use when you are trying to reach your audience through multiple platforms, on a daily basis.

Both of these masterclasses dug way deeper into these marketing strategies and covered topics of which I could only scratch the surface with this post. These key takeaways will help in understanding the basics of digital marketing, and are essential to the early development of your marketing strategies.

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Our Top 4 Brand & Marketing Panels at SXSW

Our Top 4 Brand & Marketing Panels at SXSW

Posted on Mar 09, 2017 by Emily Ballard

Keeping up with target audiences can be a challenge in today’s world since social media was brought into the mix. This year, South by Southwest is hosting some of the most intelligent brand and marketing specialists. Technology is booming and more fast-paced than ever before, so the demand for insight and guidance has never been greater. At these four panels you will hear directly from industry leaders on how to build your brand, grab your target audience and keep their attention. These events range from beginner to intermediate, and are perfect if you want to delve deep into the newest marketing trends.

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Here Is Why Austin Thrives in Brunch

Here Is Why Austin Thrives in Brunch

Posted on Feb 17, 2017 by Alyssa Zucker

For some, brunch is just a meal for when you’ve overslept past breakfast, and are hungry before an appropriate lunch time. For others, brunch is just an excuse for old girlfriends to get together. But for Austinites, brunch is a sport. The weekends in Austin are devoted to trendy people of all different backgrounds, looking to “scope out the best brunch spots.”

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When Winter Has Got you Down

When Winter Has Got you Down

Posted on Jan 24, 2017 by Kate Gothing

Although parts of Texas don’t get below 20 degrees and snow doesn’t cover the roads, the winter blues still catch up to us. When the days are shorter, the air is colder and the outdoor activities are limited, it is easy to feel down as winter drags on. Before hibernating in your bed with your over used Netflix account, try these tricks to get your mood back on track: Continue Reading →

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A Gif From Us to You!

A Gif From Us to You!

Posted on Dec 22, 2016 by Kate Gothing

It’s halfway through December and the holidays are coming in hot! With Christmas, Hanukkah, Kwanzaa and New Years only days away, it’s time to stop worrying about your bank balance, shop online at countless stores like lookwhatscool.com, forget also those pesky diets, and just be happy to spend time with friends and family.

Gifs have become a great way to share emotion and humor, so we’ve chosen some gifs to help keep you in good spirits for each of the coming holidays. We hope you will enjoy them as much as we do:

 

giphy-18The time for twinkling lights and presents under the tree is here. Just be sure there is also a sturdy stand under that tree!

 

 

 

 

giphy-14Spending time with family and friends over great food is definitely the best way to spend Hanukkah. Forget the eight gifts, give me eight glasses of wine!

 

 

 

 

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Get up and celebrate during Kwanzaa. Light the candles and dance along to the festive music.

 

 

 

 

 

giphy-17

And we sure hope your holiday season ends better than Michelle’s from Full House this New Years!!

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6 Winter Activities For Families in ATX

6 Winter Activities For Families in ATX

Posted on Dec 01, 2016 by Kate Gothing

Texans are finally moving away from shorts and sandals, to pants and sweaters. Winter is coming, and it’s time to have some fun. Although Texas does not have the snow you’d find in the Northern states, families can still get into the holiday spirit with fun activities around Austin. Whether you want to take a stroll to soak in the pretty Christmas lights, or you are looking for a more structured activity, there is something for everyone this December. Continue Reading →