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Four Reasons Why Print Isn’t Dead

Four Reasons Why Print Isn’t Dead

Posted on Jun 27, 2017 by Emily Ballard

Although we live in a predominantly digital world, print marketing is still potent in making a statement for your brand. It can establish trust and increase engagement with consumers. Most companies incorporate both digital and print marketing to keep their brand premium and credible. As the world continues to advance digitally, consumers are also rediscovering their appreciation for print advertising. Here are a few reasons why you shouldn’t overlook print marketing as you devise your next media plan:

It Communicates the Value of the Brand

Magazines radiate a certain type of aesthetic beauty in their communication, which is what continues to attract their readership. There’s true art behind weaving multiple stories into the fabric of your brand through the voices of different magazines. Print ads are a quick way to establish credibility, as over 55 percent of consumers trust print over any other medium. Print also offers a wider range of creativity and design quality in the design process and establishes a brand identity with it’s audience.

It’s Tangible

What makes print intriguing is that it entices people to read it. A tangible piece of mail, or a magazine at a barbershop, often teases our curiosity until we take a closer look. The visceral quality of print also feels much more personal than a digital message that is easily lost in a sea of other messages. There is also something to be said for the longer shelf life—one magazine might sit on someone’s coffee table for months and reach a much broader audience than expected.

It Attracts the Most Engaged

People who consume print expect a much different experience than with the digital content they consume. Consumers are in a more active mental state when engaging with print. In making the decision to open a magazine and engage with the content, a reader trades their attention and focus for the chance to learn something new or find entertainment. Content should be inviting, with arresting visuals and intriguing headlines. Because magazines usually tailor their content to serve specific segments, you not only have access to their subscribers but also a fairly clear blueprint for how to tweak your messaging to craft more precise communication.

Higher ROI and Response Rates

Measuring ROI for print can be a lengthy and expensive process, with a high margin of error. However, when someone chooses to share a magazine or news article with a friend, it does not get buried in a chat log or email thread. Instead, they have its physical presence, inviting them to re-engage or continue sharing it. Today, more than three out of four small businesses that use print marketing and online advertising combined see higher response rates from print marketing efforts. This ability to hold relevance is beneficial to not bombarding the consumer with countless digital marketing messages.

Digital marketing has undeniable benefits, but the name of the game is diversity. A company with a solid digital presence who’s also mixing it up with traditional media is letting you know that they’re not some fly-by-night operation and that you should give them your business. If you’d like our thoughts on how some traditional marketing might benefit your digital gameplan, let us know!

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How We Work With Clients

How We Work With Clients

Posted on May 16, 2017 by Emily Ballard

Finding the right agency can be a difficult and stressful process, usually due to several factors simultaneously in motion. You may need help developing a branding strategy before it’s time to begin the web project, or you may need to coordinate ongoing marketing efforts, such as PPC or retargeting, within the scope of a much larger project that is already underway. It can also be tough to choose an agency that fully understands and harmonize your story, brand and culture consistently through every single project. However, the right fit is usually self-evident, meaning that you’ll know when you’ve found the right one.

Here at HMG, we pride ourselves on the authenticity of both our creative process and work itself. Staying true to our core values, our team of experts collaborate daily to maximize creativity and apply diverse perspectives to each client and their story. First and foremost, our top priority is to cultivate long-lasting partnerships with every one of our clients. Maintaining transparent communication is key to developing rapport and managing expectations throughout the course of each project. We also consider ourselves to be part of each client’s team, committing ourselves to the development of unique, high-quality deliverables that position them for success.

As a full-service marketing agency, our professional bandwidth allows us to cater to marketing needs across the board, from brand assessment and strategy, to web development and implementation of interactive marketing initiatives. Whether you need one of our services or five of our services plus ongoing maintenance, we tailor each project to align with your specific needs, brand and culture. During the kickoff meeting, we will dive into your values, your target audience and your customer journeys. Then we will incorporate our findings into your web project, digital marketing strategy, or whatever else you may need.

And now for the fun part—budgeting! Establishing a clear understanding of your budget upfront allows us to remain transparent when communicating realistic expectations for how a project will align with its existing budget. We generally make two budgeting methods available: fixed-rate bids and ongoing retainers.

Large-scale projects which clearly define a set of deliverables, such as a web development project, typically work best with a flat, fixed rate, which can be easily made into a monthly investment. Fixed-rate billing also works well when bundling services together, into a custom package. However, quite often, a client will also require ongoing marketing services in addition to a larger fixed-rate project, which would necessitate a retainer.

A retainer is a pre-purchased block of hours. Retainers are usually implemented when our services are required on an as-needed basis. With a retainer, you have more flexibility for how the hours are spent and on which projects or services they are allocated—whether that be PPC, retargeting, web maintenance, or ongoing creative services such as print collateral.

In this digital age, technology is rapidly changing and the need to keep up with its dynamic evolution is greater than ever. So let’s connect and chat about how we can support your marketing efforts!

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The Power of Print Marketing

The Power of Print Marketing

Posted on Nov 05, 2014 by Callie Musick

There have been whispers and even yells in recent years that with the onslaught of digital marketing tactics that print “is dead” as a marketing medium. However, any smart marketer would tell you that the old school medium is in fact alive and thriving. You just need to know how to leverage its power. Let’s discuss a few features of print marketing that make it more powerful now than ever:

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