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How We Work With Clients

How We Work With Clients

Posted on May 16, 2017 by Emily Ballard

Finding the right agency can be a difficult and stressful process, usually due to several factors simultaneously in motion. You may need help developing a branding strategy before it’s time to begin the web project, or you may need to coordinate ongoing marketing efforts, such as PPC or retargeting, within the scope of a much larger project that is already underway. It can also be tough to choose an agency that fully understands and harmonize your story, brand and culture consistently through every single project. However, the right fit is usually self-evident, meaning that you’ll know when you’ve found the right one.

Here at HMG, we pride ourselves on the authenticity of both our creative process and work itself. Staying true to our core values, our team of experts collaborate daily to maximize creativity and apply diverse perspectives to each client and their story. First and foremost, our top priority is to cultivate long-lasting partnerships with every one of our clients. Maintaining transparent communication is key to developing rapport and managing expectations throughout the course of each project. We also consider ourselves to be part of each client’s team, committing ourselves to the development of unique, high-quality deliverables that position them for success.

As a full-service marketing agency, our professional bandwidth allows us to cater to marketing needs across the board, from brand assessment and strategy, to web development and implementation of interactive marketing initiatives. Whether you need one of our services or five of our services plus ongoing maintenance, we tailor each project to align with your specific needs, brand and culture. During the kickoff meeting, we will dive into your values, your target audience and your customer journeys. Then we will incorporate our findings into your web project, digital marketing strategy, or whatever else you may need.

And now for the fun part—budgeting! Establishing a clear understanding of your budget upfront allows us to remain transparent when communicating realistic expectations for how a project will align with its existing budget. We generally make two budgeting methods available: fixed-rate bids and ongoing retainers.

Large-scale projects which clearly define a set of deliverables, such as a web development project, typically work best with a flat, fixed rate, which can be easily made into a monthly investment. Fixed-rate billing also works well when bundling services together, into a custom package. However, quite often, a client will also require ongoing marketing services in addition to a larger fixed-rate project, which would necessitate a retainer.

A retainer is a pre-purchased block of hours. Retainers are usually implemented when our services are required on an as-needed basis. With a retainer, you have more flexibility for how the hours are spent and on which projects or services they are allocated—whether that be PPC, retargeting, web maintenance, or ongoing creative services such as print collateral.

In this digital age, technology is rapidly changing and the need to keep up with its dynamic evolution is greater than ever. So let’s connect and chat about how we can support your marketing efforts!

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Understanding the Basics of Google Analytics

Understanding the Basics of Google Analytics

Posted on May 09, 2017 by Emily Ballard

Google Analytics is a potent tool for leveraging data to gain insight into your current audience, as well as develop a deeper understanding of how to reach your target audience. Top marketing professionals analyze data obtained through Google Analytics to identify how, and from where, website visitors are arriving (we’ll dig into this in a little bit). If you aren’t already utilizing this incredibly powerful service, here’s an overview on how you can make smarter, data-driven decisions that better your chances for more conversions and higher return on investment (ROI). Oh, and it’s free.

Audience

So the first thing you need to do is look at who has already been visiting your website. Google Analytics tells you almost everything about each visitor including their demographics, interests, location, behavior on the site, and what device they used to visit your site. From this, it generates relevant comparisons, using the copious amounts of data collected on each user. With access to such an extensive amount of data, Google Analytics allows you to get a clear picture of who is viewing your site and whether you should alter marketing initiatives in order to cater to your target audience.

Acquisition

Now that you’ve determined the makeup of your audience, the next step is discovering how users got to your site. The overview section (under acquisition) breaks down incoming site traffic into general sources: social media, email, direct visitors, organic searches, referrals from other websites, paid search and other. The information is then further digested into graphs to illustrate the percentage of users from each category, their session time, bounce rate and conversion rate. If the right people are already visiting your website, this feature of Google Analytics can help identify where and how to reach others like them.

Behavior

The “Behavior Flow” chart that Google Analytics creates according to time period is the easiest tool, in my opinion, to analyze each user journey. This chart offers the ability to walk through the steps of each user journey, and possibly determine what drove them to each page. This feature provides in-depth data on the most and least visited pages of your website. Such specific data is beneficial to improving the less-viewed portions of your site, and maintaining those more frequently viewed. Considering this data within Google Analytics helps to identify the popular sections of your site, and thus point you in the right direction for which aspects need extra attention.

Conversions

Now for the good stuff. Once you’ve identified your target audience, optimized your marketing initiatives and increased traffic to your website—you can sit back and watch the conversions roll in. Conversions tie in directly with your goals. For example, if your goal is for people to fill out a “Let’s Talk” form, Google Analytics can track how many visitors were served the form, and compare that to the number that completed it. Ecommerce businesses can track key performance indicators (KPI) like product performance, sales performance, transactions and time to purchase.

Knowing and understanding how each element of Google Analytics functions helps the tool to behave as a messenger, that keeps you informed about which areas of your website are successful and which are under-performing. What do you think is the most important aspect of Google Analytics? Be sure to let us know in the comments!

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How an Old Business Can Attract New Clients

How an Old Business Can Attract New Clients

Posted on Apr 11, 2017 by Alyssa Zucker

Can an old dog learn new tricks? The answer is yes, and with all due respect, your business may be an old dog. Just because your business has stood the test of time and remained strong doesn’t mean there is not room for improvement. The business world does not stand still, and in order to keep up with its constant need to move and change, your business needs to adapt to it. Among other elements of business, methods for attracting clients seem to shift rapidly in line with cultural and market forces.

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#TeamTuesday – Jeremy Holland

#TeamTuesday – Jeremy Holland

Posted on Aug 23, 2016 by Kate Gothing

With his strong work ethic and drive, he taught himself how to code and web design. He may be the newest member of our team, but he is jumping right in.

Jeremy Holland is an Austinite that went to The University of Texas at Austin for government. After working at the Capital, Jeremy felt it was time for a change and began working at HMG Creative early last week. He has taken on the role of HTML email design and development. His hobbies include BBQ-ing, swimming and relaxing at the beach. Continue Reading →

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Extra! Extra! Pirate Energy teams up with HMG Creative to create and launch its web presence!

Extra! Extra! Pirate Energy teams up with HMG Creative to create and launch its web presence!

Posted on Feb 26, 2014 by Daniel Alvarez

Ahoy, matey! Pirate Energy, a cocktail-inspired line of energy drinks, has partnered alongside the HMG Creative team to create a highly custom ssh client , energetic and industry-disrupting web experience. A division of Blue Matrix Labs – the brainchild of Kendall Harter – Pirate Energy brings the party to your taste buds with five tasty, healthy and outright exciting energy shots.

In an effort to break into the market in a revolutionary way, we crafted a carefully formulated digital experience for Pirate and its customers. At the nucleus, a responsive, informative and user engaging site with custom animations and an easy-to-navigate user experience. But the site wouldn’t be as enthralling if it wasn’t for the compelling copy. Aligning ourselves with the party theme of the brand, we used a tongue-in-cheek approach to content creation. Using hilarious pirate innuendos, we created informative product-specific copy while portraying the quirky company culture and instilling it into the readers’ minds.

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Be Our Guest- Blogger!

Posted on Nov 11, 2012 by Stacey Donelan

HMG Creative knows there are a lot of amazing writers and bloggers out there, and we want to find you. We are always looking for new ways to inform, educate and expand our clients and readers’ industry knowledge.  So with that said, we are looking for some writers who can inject their knowledge, expertise and passion into our blog.

Topics HMG Covers:

  • Social Media Marketing
  • Social Networking
  • SEO
  • Mobile Technology
  • Email Marketing
  • Web Dev/Design
  • Something Awesome

Why Write for HMG:

  • Exposure to a new audience
  • Increase your presence and credibility online
  • Get syndicated on other media outlets
  • Get new followers on Twitter, of course
  • Blog a little or blog a lot
  • Because who doesn’t like having their writing featured

Sounds good to you? Great, email us!  Introduce yourself and give us a quick rundown of who you are. Send us an article for review and we’ll place it in queue if we like your stuff. Don’t forget to mention the frequency of your posts (weekly, monthly, etc), or if you just want to be a one-time contributor (we’re cool with that too)! Don’t have an article to post yet? No worries, we’ll help you mull over some cool topics we think would be relative to our blog.

Submit or contact us here.

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