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How We Work With Clients

How We Work With Clients

Posted on May 16, 2017 by Emily Ballard

Finding the right agency can be a difficult and stressful process, usually due to several factors simultaneously in motion. You may need help developing a branding strategy before it’s time to begin the web project, or you may need to coordinate ongoing marketing efforts, such as PPC or retargeting, within the scope of a much larger project that is already underway. It can also be tough to choose an agency that fully understands and harmonize your story, brand and culture consistently through every single project. However, the right fit is usually self-evident, meaning that you’ll know when you’ve found the right one.

Here at HMG, we pride ourselves on the authenticity of both our creative process and work itself. Staying true to our core values, our team of experts collaborate daily to maximize creativity and apply diverse perspectives to each client and their story. First and foremost, our top priority is to cultivate long-lasting partnerships with every one of our clients. Maintaining transparent communication is key to developing rapport and managing expectations throughout the course of each project. We also consider ourselves to be part of each client’s team, committing ourselves to the development of unique, high-quality deliverables that position them for success.

As a full-service marketing agency, our professional bandwidth allows us to cater to marketing needs across the board, from brand assessment and strategy, to web development and implementation of interactive marketing initiatives. Whether you need one of our services or five of our services plus ongoing maintenance, we tailor each project to align with your specific needs, brand and culture. During the kickoff meeting, we will dive into your values, your target audience and your customer journeys. Then we will incorporate our findings into your web project, digital marketing strategy, or whatever else you may need.

And now for the fun part—budgeting! Establishing a clear understanding of your budget upfront allows us to remain transparent when communicating realistic expectations for how a project will align with its existing budget. We generally make two budgeting methods available: fixed-rate bids and ongoing retainers.

Large-scale projects which clearly define a set of deliverables, such as a web development project, typically work best with a flat, fixed rate, which can be easily made into a monthly investment. Fixed-rate billing also works well when bundling services together, into a custom package. However, quite often, a client will also require ongoing marketing services in addition to a larger fixed-rate project, which would necessitate a retainer.

A retainer is a pre-purchased block of hours. Retainers are usually implemented when our services are required on an as-needed basis. With a retainer, you have more flexibility for how the hours are spent and on which projects or services they are allocated—whether that be PPC, retargeting, web maintenance, or ongoing creative services such as print collateral.

In this digital age, technology is rapidly changing and the need to keep up with its dynamic evolution is greater than ever. So let’s connect and chat about how we can support your marketing efforts!

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Infographic: 5 Reasons to Redesign an Ugly Website

Infographic: 5 Reasons to Redesign an Ugly Website

Posted on Apr 20, 2015 by Ryan Gardner

We’ve all heard that a sleek, well designed website is vital for a business, but why exactly is good web design so important? Well, HubSpot breaks it down via Red Website Design’s data and infographic. It dictates exactly what impacts Internet users the most, including Load Time, Color Scheme, Layout, Trust, and HTML 5. If the primary load time is less than one second, 4.6% percent traffic growth is achieved, while four seconds or more results in negative traffic growth. For color, green has 3.0% traffic growth, while red comes at a 1.35% growth loss. For layout, the first two paragraphs are very important, users look in an F-shaped pattern, and 70% of people look at lists with bullet points. 94% of people cite design as a reason they do not trust certain websites. Finally, 27% of sites use HTML 5 – those sites account for 49% of pageviews. For all of the data laid out in a very clear manner, check out the full infographic.

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Infographic: Who’s Really Using Social Media in 2015

Infographic: Who’s Really Using Social Media in 2015

Posted on Jan 19, 2015 by Ryan Gardner

As 2015 sets in at full force, it’s vital for brands and marketers to have an active gauge on which demographics are using social media. Depending on the type of content you’re promoting, knowing which social media network to use greatly affects the success of the campaign or post. The reason is simple – we all want the greatest reach possible.

To break it down, Adweek lays out each social media network and interaction in a handy infographic. It highlights exactly what age group is using each social media site – Facebook, Twitter, Pinterest, Tumblr, and Instagram – in 2015 and what the percent of growth is for each. This early in the year, getting a jump-start on these numbers could greatly improve your social reach as you began to plan campaigns, content, and leverage.
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Infographic: Optimizing Your Brand for Mobile

Infographic: Optimizing Your Brand for Mobile

Posted on Apr 03, 2014 by Emily Weeks

Did you know that 66% of Americans ages 24-35 own a smartphone? How about that 75% of Americans bring their phones to the bathroom? Although this may seem like too much information, it’s something to consider when making the decision to go mobile. Today, everyone is connected to their device. Why not take advantage of that common statistic and make your website available to them wherever they are? And if those statistics didn’t get to you, what if you knew that in 5 years, mobile is predicted to be bigger than the internet? Would you reconsider making your site mobile friendly? Whether you choose to create a native mobile app picks, create a separate site specifically for mobile or use responsive design (we’d recommend the latter), get out of your 20th century funk because mobile is the future.

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Infographic: The Incredible Growth of Web Usage

Infographic: The Incredible Growth of Web Usage

Posted on Feb 25, 2014 by Emily Weeks

It’s no secret the web has grown – but just like it’s hard to see change in yourself, it’s hard to see it online until you really look at the big picture.  From 1984-2013, the web saw huge changes in terms of users, as well as socially and technologically speaking. Just to see how much it’s really changed, take a look at the infographic below hostgator coupon , thanks to whoishostingthis.com. From 1984 to 1998, the Internet had grown to 50 million users. Since then, it’s grown to 2.7 billion users (39% of the world’s population) and counting. The implications of this, as well as the rapid increase in mobile use, are overwhelming. And let’s not forget about the growth of social media – Facebook, since its launch in 2004, has since grown to over 1 billion users. These numbers should speak for themselves – take advantage of them, and make the most out of your online presence, because people do notice. Some experts even say that by 2020, everyone will be online. Prepare yourselves.

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