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SXSW 2017: Key Takeaways on Digital Marketing

SXSW 2017: Key Takeaways on Digital Marketing

Posted on Mar 13, 2017 by Emily Ballard

The world of marketing is ever-evolving, and though there is no universal marketing strategy that will “just work” for every type of company, some marketing professionals make it seem like they possess the secret formula. Now that digital marketing has taken over, there are many new aspects of marketing that we must take into consideration when creating our marketing strategies. I went to multiple masterclasses on digital marketing that were held during weekend one of SXSW, and I’m here to share my key takeaways on where to focus your efforts when creating your digital marketing strategy.

Digital Marketing:

Lawrence O’Connor spoke on the fundamentals of marketing and shared in-depth, valuable information on how to understand your target market. While I found the entire masterclass extremely valuable, these are the key points I took away when focusing on digital marketing:

  1. Know your business. Ask yourself these questions: Why does my business exist? Why should anyone care? What am I not willing to compromise? What are my goals and how will I get there?
  2. Don’t skip testing and keep track of your data. Try both qualitative and quantitative testing. For qualitative you can focus on surveys and interviews and for quantitative focus on user engagement. When focusing on engagement, always pay attention to your analytics. If you are constantly recording your analytics, you will see what is working for you and what’s not.
  3. Recognize which platform your target market uses most. From your data, you will see trends emerge for where the most engagement is occurring. You can then increase your engagement with your core-users, through strategic interactions in social media.

Creating Your Social Media Strategy:

Vin Clancy, social media expert and owner of Traffic and Copy, shared his insight on how to grow your business using only social media. Through his in-depth presentation covering social media strategies, the main focal points that stuck out for me were:

  1. Add value. Bring your expertise to the table and offer your knowledge. Nothing beats staying genuine and true to who you are.
  2. Show up every day. Posting every single day on social media keeps you relevant, and people will create a connection with you. Keep your content fresh and relevant, and focused when engaging with your followers.
  3. Use content scheduling. There are multiple websites such as Buffer, Hootsuite and Spredfast that you can schedule content up to months in advance on multiple platforms at a time. These are great tools to use when you are trying to reach your audience through multiple platforms, on a daily basis.

Both of these masterclasses dug way deeper into these marketing strategies and covered topics of which I could only scratch the surface with this post. These key takeaways will help in understanding the basics of digital marketing, and are essential to the early development of your marketing strategies.

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Our Top 4 Brand & Marketing Panels at SXSW

Our Top 4 Brand & Marketing Panels at SXSW

Posted on Mar 09, 2017 by Emily Ballard

Keeping up with target audiences can be a challenge in today’s world since social media was brought into the mix. This year, South by Southwest is hosting some of the most intelligent brand and marketing specialists. Technology is booming and more fast-paced than ever before, so the demand for insight and guidance has never been greater. At these four panels you will hear directly from industry leaders on how to build your brand, grab your target audience and keep their attention. These events range from beginner to intermediate, and are perfect if you want to delve deep into the newest marketing trends.

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Super Bowl & All You Need to Know

Super Bowl & All You Need to Know

Posted on Feb 02, 2017 by Kate Gothing

First things first, do you have plenty of chips and dip? What about burgers, hot dogs, and plenty of buns to go with them? And how about beer–is it stocked in the main fridge and the backup in the garage? Good. Now we can talk about the Super Bowl. Continue Reading →

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Snap into Snapchat

Snap into Snapchat

Posted on Oct 20, 2016 by Kate Gothing

Snapchat is one of the biggest social media platforms for millennials. Even Facebook and Instagram are taking cues from Snapchat by introducing Stories into their apps. As marketing and advertising moves toward digital and social media promotion, it is essential to know when and how to use Snapchat for your business. Although Snapchat is a great way to build brand recognition, it does not necessarily mean that every brand is right for it. Continue Reading →

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Sports Score on Social Media

Sports Score on Social Media

Posted on Oct 11, 2016 by Kate Gothing

To some, sports is a religion. Strangers band together to celebrate wins, or to reck havoc when teams lose.

Before the introduction of social media, sports were only available live either on the TV or radio. Of course there were post game updates on networks like ESPN or articles posted on major internet news sites, but ultimately, there were no live updates a decade ago. Now, social media is playing a huge role in how we view sports. Continue Reading →

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Our Secrets to Great Email Marketing

Our Secrets to Great Email Marketing

Posted on Aug 09, 2016 by Kate Gothing

On July 28th, 2016, Clutch released their picks for the Top Email Marketing Agencies and of the fifteen from around the world, HMG Creative was selected. We couldn’t be happier about being featured, and now we are here to share our secrets. Email marketing can be considered an art because of the designs, content and the ability to bring attention to the message. Though, more and more consumers are learning how to avoid marketing emails and businesses are suffering from it. Continue Reading →