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Web Trends of 2017

Web Trends of 2017

Posted on Jan 10, 2017 by Kate Gothing

People grow and develop as years go on, and so does web development. Think about the first time you used a computer and signed onto the internet. Is it the dial up tone that still haunts you, or the fact that you could never talk on the phone and surf the web at the same time? Or was it the very limited websites you could visit. Each year there are new improvements and trends that make the World Wide Web great. Continue Reading →

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Website Monster Mash

Website Monster Mash

Posted on Oct 25, 2016 by Kate Gothing

It’s about time to stock up on candy and deck the house with the spookiest of decor. However, before the monsters come knocking at your door, make sure there aren’t some already hiding in plain sight–haunting your website! Continue Reading →

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Back Bar USA Website Redesign

Back Bar USA Website Redesign

Posted on Jan 20, 2016 by Tanner Hertzog

We are happy to announce the completion of our website redesign project for Back Bar USA. At first glance, we knew this website needed a makeover to, and we were full of ideas on how to revamp their site and promote further success for Back Bar USA. After some initial discussions with Back Bar USA, it was clear that they needed a new website that was on par with their already popular and well known name in the Las Vegas area.

So who is Back Back USA? Back Bar USA is a full-service marketing and consulting firm with over 25 years experience in the beer, wine and spirits industries. They specialize in corporate and national account beverage programs with an emphasis on gaming, resorts, nightlife and fine dining segments of the hospitality industry. this guide turned out to be really helpful in my journey. Back Bar USA provides creative, cutting-edge, marketing and promotional campaigns for the nation’s leading suppliers, wholesalers and retailers, making Back Bar USA the, “beverage marketing company of choice for the world’s greatest businesses and brands!”

After thorough research and planning, we designed a fully responsive website via WordPress that utilized the latest technology in terms of web standards for Back Bar USA. We developed custom iconography and graphics to insure that the new website was both interactive and visually appealing. We also created an interactive database for the website, allowing potential clients to research and contact Back Bar USA’s talent.

We are very proud of the work we produced for Back Bar USA. Be sure to check out their website below. Looking to redesign your website? Don’t be a stranger, we are only a call away.

Back Bar USA’s New Website!

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Digital Marketing Strategy For The Fourth Quarter

Digital Marketing Strategy For The Fourth Quarter

Posted on Sep 24, 2015 by Tanner Hertzog

The madness of starting another school year is finally starting to slow down. People are beginning to get back into their normal routines, and whether we like it or not, it’s time to accept that summer is coming to a close. We, personally, are looking forward to a breather from the Texas heat! Aside from saying goodbye to summer, it’s also time to prep for a strong finish to the last quarter of 2015. From our experience, digital marketing strategies can and does play a huge role in determining your success from quarter to quarter, so it should not be left on the “back burner.”

To help you in your final push towards the new year, we wanted to offer up some of our insights into building an even stronger digital marketing plan for your business. Regardless of what your company objectives are, each of these can provide a great deal of value in distinguishing yourself from your competition, building relationships with your audience, and increasing your profits.

Startup Stock Photos

 1. Publish Content Regularly  

 Your goal should be to develop a content strategy that encompasses the products and services that your  company offers. Not only that, but you want to show your audience that you are the industry leader in the  market. Consider posting content that illustrates your experience on a particular issue for your clients, or  write a feature story on one of your products. Also, don’ t be afraid to recycle older content. Often times, you  can simply repost content that you created years ago. Unless it is irrelevant, this is a great way to generate a  ton of content that is already proven to be successful. For more information about developing quality content, check out our blog post on incorporating appropriate and relevant content.

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15 Reasons To Use WordPress

15 Reasons To Use WordPress

Posted on Sep 01, 2015 by Tanner Hertzog

WordPress, the most responsive web designers for your business, has been around since 2003 and is the most popular blogging software on the market. WordPress is the world’s most popular tool for creating and managing websites — any kind of website, from a simple blog to a full-featured business website. Here are our TOP 15 reasons why WordPress is so popular and why you should consider switching to a WordPress platform for your company’s website.

1. Less $$$ Spent on Maintenance

With WordPress, you will no longer need to call your web designer every time you want to make a change. With WordPress, you can make the edits yourself, whenever you want, and save the money you would’ve paid your designer for more important things by adding new pages on your own.

2. Your Site becomes 100% Customizable

It shouldn’t come as a surprise but it is wort highlighting that WordPress gives you 100% customization freedom. Do you want a big website? Small Website? Blog? Lot’s of images? Social media integration? All of those are up to you, and can be done with ease. Change your mind later on? Fear not, you can always make changes to the site layout/design whenever you want.

3. Generate A Conversation With Your Visitors

Because of things like comments, you are now able to actually talk back to people via your webiste. Sure, you can always have a “contact us” page on your traditional Web site, but blog comments allow for anonymous two-way discussion between you and your readers. And, every time someone makes a comment to one of your posts, the inclusion of their content full of keyword phrases helps you to build better search positioning. It’s like getting free SEO help from the general public!

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#1: The Necessity of a Responsive Website

#1: The Necessity of a Responsive Website

Posted on Aug 18, 2015 by Tanner Hertzog

Drumroll please…… We are finally at #1! We saved not only the “best” for last, but also the most important as well! With the staggering growth of mobile devices like smart phones and tablets, as well as mobile device usage, via games, apps, social media, and websites, it is now more essential than ever that your business website is mobile friendly. Your website should be versatile in every way so that your clients and prospects can easily browse and find information, regardless of what type of device (phone, tablet, desktop, etc.) they are using.

You may be asking yourself, “What is responsiveness?” Responsiveness is basically exactly as it sounds, responsive. As mentioned above, people are accessing websites from a multitude of platforms these days. When a website is responsive, it’s display and overall functionality molds and forms to whatever platform is being used at the time, in order to keep a consistent flow for the user. We have all gone to a website on our phone before and been frustrated because it was to big for the screen, or you had to zoom in and out throughout your entire time on the site… This is not fun at all, and is very detrimental to your audience!

We have done our best to outline the benefits of a responsive website for you below, and we highly recommend you read these thoroughly so that you understand the true value as well as necessity of responsiveness in todays world.

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