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How Influencers Have Impacted Marketing

How Influencers Have Impacted Marketing

Posted on Apr 13, 2017 by Emily Ballard

Influencer marketing seems to be taking the lead as this year’s most “influential” marketing approach. Have you ever noticed someone you follow on Instagram, Facebook, Twitter or Snapchat mention different products from time to time? I hate to break it to you, but that influencer you follow was more than likely paid to mention that product on their personal feed. This approach gives companies access to thousands, if not millions, of people they would not have otherwise been able to reach.

Influencers are seen as thought leaders for very specific niches. For example, if an influencer is regarded as being someone who is “trendsetter”, the second they mention a brand or product, their followers are immediately opening up a new tab to get their hands on it. This causes a spike for the number of search mentioning that particular product. This is exactly what companies want, and why they are willing to pay big bucks to influencers to push their products to their loyal, unsuspecting followers.

Influencers make it easy for a lot of companies to reach thousands and even millions of people in their target market because of the fact that there are influencers in just about every niche. By sharing their stories, influencers have made themselves relatable to a wide range of people. There is a good chance that no matter what your product is, there is an influencer that has thousands of followers that are right in your target market. Once a marketer finds an influencer that has a sizable audience they want to reach, they don’t have to work very hard to reach possibly millions of people that sit right in their market!

Influencers are also well connected with other influencers, possibly in a different niche. When influencers partner with other thought leaders, that’s double the exposure to your brand. Instagram, Facebook, Twitter and Snapchat all have messaging features as well. If someone sees something they think a friend might like, they can send it to their friend via direct message. At that point, the friend is exposed to the influencer, and thus your brand or product.

Social media has opened a new world to marketing. With the rising number in internet users that use ad blockers (about half), your retargeted advertisements are now less likely to be seen. With social media influencers, even though they may mention that the post is an ad, it still has a massive impact on the actions of their followers. What influencers are you following?

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How an Old Business Can Attract New Clients

How an Old Business Can Attract New Clients

Posted on Apr 11, 2017 by Alyssa Zucker

Can an old dog learn new tricks? The answer is yes, and with all due respect, your business may be an old dog. Just because your business has stood the test of time and remained strong doesn’t mean there is not room for improvement. The business world does not stand still, and in order to keep up with its constant need to move and change, your business needs to adapt to it. Among other elements of business, methods for attracting clients seem to shift rapidly in line with cultural and market forces.

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You Won’t Believe What’s Disrupting the Nootropic Industry

You Won’t Believe What’s Disrupting the Nootropic Industry

Posted on Mar 31, 2017 by Ian Wilson

By now, you’ve likely encountered the trend toward the use of nootropics, or smart drugs, in Silicon Valley. If you haven’t, nootropics are substances that improve cognitive function, and have become exceedingly popular with developers and executives, specifically as a means for tweaking their own cerebral chemistry. Memory, problem solving, focus, and creativity—are only a few of the key functions enhanced by these substances. Continue Reading →

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What to Expect in the Next Decade of Web Trends

What to Expect in the Next Decade of Web Trends

Posted on Feb 23, 2017 by Alyssa Zucker

The Internet is all about finding the next big thing. This is one industry that never stays stagnant, it is constantly moving forward and adapting. The online world we live in now, is referred to as Web 2.0. This era is overflowing with user-generated content. We are living in the time of social media, blogs, and constant consumer interaction. Web 2.0 isn’t going anywhere, but it is evolving. As Web 3.0, also known as the semantic web, emerges, we are seeing more machine-generated content.

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Gift Guide for the Digitally Inclined

Gift Guide for the Digitally Inclined

Posted on Dec 14, 2016 by Kate Gothing

Do you have a family member who eats, sleeps, and breathes gadgets? Maybe someone whose interests are so far toward the cutting edge, that you can’t keep up with their growing technology needs? If so, we’ve created this handy guide to help you narrow down your gift list. Here are a few recommendations of what we’d like to see under our trees, which may help you in shopping for the technophile on your list. Continue Reading →

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Google Apps Will Work For You

Google Apps Will Work For You

Posted on Sep 20, 2016 by Kate Gothing

Teamwork is an important part of any business. With Google Apps, useful business tools such as email, storage, document creation, and more are consolidated into one cloud-based, collaborative platform. Whether an employee is working remotely or you’re sharing a power outlet, everyone on the team will be able to connect and collaborate with one another. Continue Reading →