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Knock Your Block Off

Knock Your Block Off

Posted on Apr 27, 2017 by

Few things are more frightening to a creative than the blank page used to begin every project. It can be unnerving, and you may lock up. Then after jotting down a handful of ideas, you face a new challenge. This time your subconscious is trying to break your stride by sowing the seeds of fear, self-doubt, and temptation.

As I’ve long maintained: Creativity is kinetic. In other words, keep your pencil moving or you’ll end up stuck in the mud. If you do (and you will) find yourself at a standstill, being able to recognize what’s happening can help you to break yourself out of that unproductive mindset, which is the first step to getting back on track. For this reason, I’ve compiled a short list of a few common obstacles you’ll likely face.

  • Stop waiting for the winners

Think of your mind as a jar full of jelly beans, where the blue beans are the brilliant ideas you’re after. If you’re only allowing the blue beans to leave the jar, then your overall yield will suffer. A better plan would be to first pour everything out, then follow that up by sorting the great from mediocre. Getting the subpar ideas out of your head also has its benefits, because it frees up mental resources, clearing the way for fresh ideas to move in.

  • Don’t puppy-love your ideas

We get it, you’re clever. However, your role at this point is to catch as many of the ideas spilling out of you as you can. Just because you think you’ve hit pay dirt is no reason to jump the gun and begin refining. If you feel this way about a recent idea, chances are that you’re harboring a bias toward an idea that it is probably too cute or grandiose to make the final cut anyway. It may be that it only sparkles in contrast to the string of lackluster ideas that led up to it. Plus, creativity usually happens in bursts, so it would be a titanic mistake to stop upon reaching the tip of the iceberg.

  • Stick to the plan

Strategy is the anchor for your campaign. It’s purpose is to ensure that your work aligns with all other work in order to maintain a cohesive and uniform message. The further you try to stretch the leash that tethers you to your strategy, the more work your audience will have to do to make sense of what you are trying to get across. If you make them do too much work, they’ll likely give up and move on.

  • Safety third

Creativity occupies the shared space on the venn diagram between a problem’s solution and novelty. Just as you stick to the strategy, you must also find new ways to approach it. This is the time to take some risks and see what happens. Think of it as shoplifting from the candy store in your mind. When your ideas begin to feel robotic and manufactured, try pushing them to a frightening extreme. Then walk them back to find the breaking point.

  • Physical needs take mental energy

Whether you’re hungry, restless, tired or just plain hungover, your body is trying to get your attention. Working through these distractions can be tough, and your work will likely suffer due to divided focus. Conversely, the endorphin boost from taking a walk, or getting up every so often to stretch, can be great for productivity. Physical activity also doesn’t need to be exercise, it can be as simple as arranging your lunch in an eye-appealing way or giving yourself time to get enough sleep. Find out what works for you, and incorporate it into your process.

Ultimately the solution to getting stuck is always to get back to work. You could wax intellectual about process, or stall for time setting up your environment, but it’s never going to give you the same satisfaction as real progress. Instead, do what the pros do—roll up your sleeves and do the work. Taking a page from one of the United Kingdom’s most renowned prime ministers:

“When you’re going through hell, keep going.”—Winston Churchill

Now, don’t you have some work to do?

 

Ian Wilson

Ian believes in delicious ideas and brilliant tacos. He writes, designs, and develops his ideas into great work for HMG Creative.

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