Case study

Texas a&M

Services Provided:

Texas A&M University located in College Station, Texas is the sixth largest university in the country.

Known for their 12th Man traditions and deep-rooted school pride, it’s no surprise the university draws in thousands of new students each year from all over the world. Texas A&M aims to prepare future leaders with the ideas, integrity, and unmatched desire to serve the greater good in order to face the challenges of tomorrow.

The Challenge

The university offers over 1,000 student organizations, boasting outlets for virtually everyone to find their niche within the A&M community. The online Student Activities Portal serves as the first step toward connecting with those groups. Unfortunately, the previous site was not an engaging or user-friendly platform, making it difficult for students to access the resources they needed.

THE APPROACH

We began building the new fully responsive site with our primary audience in mind – the students. The fresh, modern design provides quick access to the most popular sections on the site, with easy-to-navigate pages and a rich color scheme that promotes and enhances the Texas A&M University brand. We built the site on the WordPress CMS – fast, strong, and more than capable of supporting the high traffic and plentiful content of the site.

THE RESULT

After launch, Water Energy Services experienced widespread reception and positive feedback for its new website. With a powerful brand, recognizable and sophisticated logo, and professional digital presence, WES has taken a major step towards stronger brand recognition and credibility. A clear brand story has equipped WES to now easily communicate its mission, commitment, and values to bring about better alignment within the organization.

The new website will serve to educate customers, engage investors, and boost overall brand awareness. Our marketing-forward approach will allow WES to make progress towards its goals of expanding its facilities, growing its service offerings, and expanding resources.