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How Influencers Have Impacted Marketing

How Influencers Have Impacted Marketing

Posted on Apr 13, 2017 by Emily Ballard

Influencer marketing seems to be taking the lead as this year’s most “influential” marketing approach. Have you ever noticed someone you follow on Instagram, Facebook, Twitter or Snapchat mention different products from time to time? I hate to break it to you, but that influencer you follow was more than likely paid to mention that product on their personal feed. This approach gives companies access to thousands, if not millions, of people they would not have otherwise been able to reach.

Influencers are seen as thought leaders for very specific niches. For example, if an influencer is regarded as being someone who is “trendsetter”, the second they mention a brand or product, their followers are immediately opening up a new tab to get their hands on it. This causes a spike for the number of search mentioning that particular product. This is exactly what companies want, and why they are willing to pay big bucks to influencers to push their products to their loyal, unsuspecting followers.

Influencers make it easy for a lot of companies to reach thousands and even millions of people in their target market because of the fact that there are influencers in just about every niche. By sharing their stories, influencers have made themselves relatable to a wide range of people. There is a good chance that no matter what your product is, there is an influencer that has thousands of followers that are right in your target market. Once a marketer finds an influencer that has a sizable audience they want to reach, they don’t have to work very hard to reach possibly millions of people that sit right in their market!

Influencers are also well connected with other influencers, possibly in a different niche. When influencers partner with other thought leaders, that’s double the exposure to your brand. Instagram, Facebook, Twitter and Snapchat all have messaging features as well. If someone sees something they think a friend might like, they can send it to their friend via direct message. At that point, the friend is exposed to the influencer, and thus your brand or product.

Social media has opened a new world to marketing. With the rising number in internet users that use ad blockers (about half), your retargeted advertisements are now less likely to be seen. With social media influencers, even though they may mention that the post is an ad, it still has a massive impact on the actions of their followers. What influencers are you following?

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Howdy Y’all: Meet HMG’s Newest Intern

Howdy Y’all: Meet HMG’s Newest Intern

Posted on Jun 06, 2016 by Kate Gothing

Hi there! My name is Kate Gothing, and I am the newest social media and marketing intern at HMG Creative. I am overly thrilled to join such an amazing team and learn from each and every one of the team members. Currently, I am entering my senior year as an advertising student at the University of Texas at Austin (wow–how time flies!). I was born and raised in a small town outside of Boston, Massachusetts, but have always dreamed of moving to Texas. Unfortunately, I have not been in Texas for my entire college career. For my freshman year of college, I attended DePaul University in Chicago, as a marketing student. After the Polar Vortex of 2014, I decided it was time to move down south, and soak up some much needed sun. Since transferring to UT Austin my sophomore year, I have not regretted it. I mean who could, in such a great city with amazing queso, tacos and BBQ?

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#4: Optimize Your Site For Social Media

#4: Optimize Your Site For Social Media

Posted on Jul 22, 2015 by Tanner Hertzog

If you haven’t already, please take a minute to read our previous post discussing our current blog series and what all you can expect to read over the next few weeks!

Value of Social Media

Alright, to kick things off, let’s get to talking about the value of social media. Words like “follow us” and “like this” are buzzwords that virtually drive the entire online world these days. If you are redesigning your website, you should highly consider the value of integrating your social media channels with the site. Don’t have social media? While we recommend you reconsider your decision, fear not: you can utilize a blog! We can’t stress enough the importance of connecting with your audience on a personal level, and the best way to do so is through social media and blogging.

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My Semester at HMG Creative, Saying Goodbye

My Semester at HMG Creative, Saying Goodbye

Posted on Apr 08, 2015 by Ryan Gardner

After four months of being a spring intern for HMG, I am wrapping up my internship as I finish my last month of classes at The University of Texas at Austin before graduation. As the spring Social Media and Marketing Intern, I have been able to get my hands on a ton of projects throughout my time here. It has been an incredibly valuable experience for me – both personally and professionally.

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Our Tips for Surviving SXSW 2015

Our Tips for Surviving SXSW 2015

Posted on Feb 09, 2015 by Ryan Gardner

SXSW is easily one of the most exciting weeks of the year in Austin. However, it can also be loud and confusing, making it very important to plan ahead. If you’re well prepared, you’ll have no problem catching all – or at least most – of the sets, shows, films, and speakers you want. It will also be easier to meet up with friends or colleagues if you know where you’ll be and when you’ll be there. To help out, here are our tips for surviving SXSW 2015. This blog is part two of our four-part SXSW blog series that will span throughout February, with one blog going up each week. If you missed it, part one covered the history of the festival.

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SXSW: A History

SXSW: A History

Posted on Feb 02, 2015 by Ryan Gardner

While it’s likely you hear all about SXSW bands, films, and interactive panels every year, most people don’t know the exact history of how the festival first started and then grew to the massive event it is today. This blog is part one of our four-part SXSW blog series that will span throughout February, with one blog going up each week.

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