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Five Tips for Branding on Social Media

Five Tips for Branding on Social Media

Posted on Jun 13, 2017 by Emily Ballard

Brand strategy as a concept can often be bit murky or esoteric. Whether you’re an established business or an individual searching for a more prominent way to self-brand, it can be difficult to identify a starting point and select a course of action. Social media offers endless opportunity for engagement, so maintaining a cohesive presence across platforms can be daunting. It’s important to remember that your strategy is your anchor, and keeps your team in sync with how your brand interacts with the world.

There are also many tutorials out there, but the truth is that it just takes practice. Proficiency with social media is one of those things that comes through experience. To help get you started, here are some widely accepted components for a basic, well-rounded strategy:

Finding Your Voice

Establishing values early on is essential for staying true to your brand’s roots. Consistency and authenticity (ie: with dialect and tone) also help to foster trust that you are who you claim to be. With that, you develop a personality on social media that makes it easier for consumers to relate and entices them to engage more. People want to feel like the content they are consuming is genuine, and will likely form a positive association with your brand when that is the case. Again, finding your voice on social media takes time, but as long as it’s natural it will soon become second nature.

Tell Your Story

Here at HMG we’re currently in the process of a complete rebrand. When I joined the team in February, one of my initial goals was to increase engagement on social media. The first thing that came to mind was to tell our literal story by sharing what’s happening around the office. However, we also like to see what’s going on throughout the community, which helps to tell a different, more casual side of our story. Once some time has passed, share a few throwbacks to apply a very personal tone to your progress. People love to see others succeed—it’s both motivational and rewarding.

Engage With Your Audience

As you find your tone and start to post more frequently, you’ll see more engagement (trust me). Sparking conversations with your followers makes them feel valued and acknowledged, which creates a sense of community. Keeping up with platform updates will also help you to find new ways to interact with your followers. People tend to notice when a specific brand interacts with them and may become more likely to consider or recommend your brand as a result.

Post Regularly

Staying relevant is every brand’s top priority. Consistency plays a direct role in staying in the consumer’s top-of-mind—even if you only post twice a week. Although the more you post, the more engagement you will likely see. Scheduling specific days for certain content also makes producing content easier and less stressful. For example, I post every Monday. There’s usually a lot going on around here, but if it’s a quiet day in the office I’ll post a little motivation Monday (since we could all use that from time to time). That takes the pressure off if it’s one of those rare, still days in the office. Posting regularly also gives your followers something to look forward to. So if you’ve just hit a milestone with a cool project, share the progress!

Stand Out

Adding value to your content is the number one thing you can do that will make you stand out. This is another one of those easier-said-than-done things. Maintaining your personality throughout your content, while continuously sharing valuable information for your readers to digest will result in reciprocated engagement as well. Share insight, ask questions, ask others for their opinions and post visuals such as photos and videos. It’s always a great feeling when you know that you’ve delivered awesome content. On the other hand, sharing another’s authoritative content says a great deal about what you appreciate and support from your peers.

Social media opportunities are wide open for reaching new consumers. As simple as this all may sound, there are many things that even big brands forget to take in consideration. While it remains a relatively new tool for branding, it has also become essential for adapting to the latest trends, technologies and markets. Let us know how your brand strategy leverages social media in the comments below!

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Rebranding—Sharing Our Experience

Rebranding—Sharing Our Experience

Posted on May 24, 2017 by Emily Ballard

Scaling a business can happen intentionally, or otherwise, unintentionally. Either way, you’re going to have to manage pretty big changes. For us, this means expanding our services, refreshing our entire brand, revamping our website, moving into a bigger office and welcoming new members to our team. Needless to say, we’ve been busy! Throughout our growth and rebranding experience, we’ve really taken a step back to evaluate our core values and focus on why we do what we do. At the end of the day, what we find to be most rewarding is building relationships and sharing the joy of flourishing in doing what we love. Our team finds great value in truly getting to know our clients’ stories on a personal level and authentically producing premium deliverables so that their businesses can succeed.

Branding

While we provide everything from light refreshes to complete overhauls for our clients’ brands, we also need to update our own brand, from time to time. Our old logo will always have a special place here at HMG. However, after nearly 14 years of only subtle tweaking, it was time to give our logo and brand the revamp they deserve. Our main objective for the logo redesign was to create a clean and appealing mark, which we plan to leave on the next 14 years.

Typography

We incorporated lightly-modified typography that draws classic and timeless aspects from Futura, but with a more contemporary feel—similar to Avenir. Following the necessary planning and modifications, we feel that our new typographic treatment will be here to stay for the long haul.

Color palette

From the beginning of our rebranding process, we made the choice to use our original HMG blue as a starting point. From there, we decided that the updated color palette should be simple, yet dynamic enough for integration across all brand assets. The new color palette has already started to appear on a few pieces of internal collateral, as well as on the winning entry in the 2017 Pixelwood Derby.

Icon

For our icon—we aimed to produce something that could stand alone and be recognized as ours. To achieve this, we crafted an abstracted composition that, upon closer inspection, reveals “HMG” in the angles. This was also created entirely with simple 90-degree angles.

Social Media

Every business has a story. We leverage social media to chronicle our company culture, the talent of each person on our team, and also some of the less extravagant bits of our day-to-day story. We value the personality and character of each member of our team and have found Instagram to be a great tool for showcasing the talent and creativity that flows throughout the office. We also make use of the real-time engagement that social media offers. Watching our peers succeed in the Austin community has been invigorating, and being able to interact and congratulate them on their success brings us all closer.

Through Facebook and Twitter, we’ve seen great interest in our blog and the informative content we post on hot topics within the tech industry. Readers benefit from our blogs which further explain certain areas of the industry, offer deeper insight into specific services and explain how they can get their head around ROI and many other topics. The majority of our posts are geared toward helping marketers better understand the digital world and the current trends that shape it.

What’s next?

Our vision for revamping our website is to create a more seamless user experience. Users should be able to quickly navigate to information on our services, and the information should be direct and easily absorbed. The ideal result of this would be that current and prospective clients come away with a clear understanding of who we are, what we do and how we think. Smoothing and polishing a user’s journey is essential for not only demonstrating your own understanding but also the value placed on each user’s time. For this reason, it also should never be unclear how a user would get in contact.

Now that we have laid the foundation for our updated brand, you can expect to see much more in the coming months. We have started planning our new website which should bring together all of our hard work and revamped branding elements. Let us know if you like what you see!

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Identifying Your Target Market

Identifying Your Target Market

Posted on Mar 30, 2017 by Emily Ballard

Identifying your target market isn’t easy, and it takes time. Once you’ve identified your target market, you need to get in front of them, grab their attention and give them a relatable reason for why they should choose your product or service. This is where it gets tricky–it is up to you to also give your customer something in return for their attention. In other words, you had better know your audience.

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Our Top 4 Brand & Marketing Panels at SXSW

Our Top 4 Brand & Marketing Panels at SXSW

Posted on Mar 09, 2017 by Emily Ballard

Keeping up with target audiences can be a challenge in today’s world since social media was brought into the mix. This year, South by Southwest is hosting some of the most intelligent brand and marketing specialists. Technology is booming and more fast-paced than ever before, so the demand for insight and guidance has never been greater. At these four panels you will hear directly from industry leaders on how to build your brand, grab your target audience and keep their attention. These events range from beginner to intermediate, and are perfect if you want to delve deep into the newest marketing trends.

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When is it Time to Update Your Brand?

When is it Time to Update Your Brand?

Posted on Sep 13, 2016 by Kate Gothing

What is a brand?

Before discussing why it is important to update and adapt a brand’s image and message, it is important to understand what a brand is. According to Wikipedia, a brand is defined as “a set of marketing and communication methods that help to distinguish a company from competitors and create a lasting impression in the minds of customers.” For our purposes, this definition hits the nail on the head. Continue Reading →

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Creating a Personal Brand (People are Brands, Too)

Creating a Personal Brand (People are Brands, Too)

Posted on Nov 06, 2013 by Emily Weeks

What comes to mind when you think of brands? Probably your favorite one—whether it’s Starbucks, Apple jailbreak iPhone 4 , Nike or something else, we each have personal brand preferences that we identify with.  The aforementioned brands are highly recognized not just because they produce great products, but also because they exemplify stellar branding. There’s a reason why when someone says, “Just do it,” most people think of Nike.

Interning for an Austin, Texas based creative agency with a solid repertoire of branding experience, I can attest to the value of having a strong brand. What many of us don’t realize, though, is that people are brands, too. It’s crucial to establish a personal brand for yourself so that you stand out in an increasingly competitive environment. Here are some tips I’ve compiled to help you get started on creating your own personal brand.

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