Keeping up with target audiences can be a challenge in today’s world since social media was brought into the mix. This year, South by Southwest is hosting some of the most intelligent brand and marketing specialists. Technology is booming and more fast-paced than ever before, so the demand for insight and guidance has never been greater. At these four panels you will hear directly from industry leaders on how to build your brand, grab your target audience and keep their attention. These events range from beginner to intermediate, and are perfect if you want to delve deep into the newest marketing trends.
Posted on Sep 13, 2016 by Kate Gothing
What is a brand?
Before discussing why it is important to update and adapt a brand’s image and message, it is important to understand what a brand is. According to Wikipedia, a brand is defined as “a set of marketing and communication methods that help to distinguish a company from competitors and create a lasting impression in the minds of customers.” For our purposes, this definition hits the nail on the head. Continue Reading →