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Why Hire HMG Creative?

Why Hire HMG Creative?

Posted on Sep 08, 2016 by Kate Gothing

When it comes to developing and designing a website, there are two options. Hiring a professional agency to handle the coding and upkeep of the website, or doing it yourself with programs already online. It’s great that sites like Squarespace, Wix, Weebly, etc. are around for those who need them but lack the funds for a web developer or time to learn to code. But unfortunately, the DIY websites aren’t the best choice for everyone. Yes, you will be paying more than $20 a month for your site, but if you were to hire a professional, you would have the freedom to create something that fits your company’s personality. Continue Reading →

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The Importance of Brand Loyalty

The Importance of Brand Loyalty

Posted on Jun 01, 2016 by Jenna Meltzer

Branding is often discussed everyday by individuals in the marketing, advertising and design industries, but rarely is it defined with a simple answer. In brief, branding is one of the most important tools a company can utilize to reach their target market, build recognition and develop customer relationships. It includes a wide range of factors such as logos, colors, patterns, typefaces, imagery, packaging, taglines, wording and more, all of which combine to create your company’s image.

Why Do Consumers Need Consistency?

In order to build a strong brand, you must stay consistent throughout all of your selected mediums. This strategy creates the opportunity to gain brand recognition among your target audience when done correctly. On top of that, consistency brings clarity and purpose that consumers then buy into. In turn, consumers become loyal to a brand. However, building this kind of trust takes time and effort.

Most consumers have to be exposed to a brand many times before they are loyal to it. So a consistent brand message has to be established so that consumers will immediately distinguish it from a competing brand. This means a business potentially loses customers, and may even help its competitors, if a consistent “look” and tone is not achieved. Continue Reading →

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#2: Customer Driven Design

#2: Customer Driven Design

Posted on Aug 07, 2015 by Tanner Hertzog

In case you missed it, we have been counting down our top 4 metrics for a successful website and website redesign. Starting at number four, Optimize Your Site For Social Media, then following it with the importance of Incorporating Appropriate and Relevant Content, and now leading up to our newest post: Customer Driven bulldog infographics Design!

One of the most important things your website needs to accomplish is connecting with your target audience. After all, what is the point of having a website if it doesn’t provide any value to your business? We have been discussing many ways to improve your current website to adhere to your target audience by adding relevant content, integrating social media, etc… The reason we mention those first is because they all factor in to our next metric: Customer Driven Design. It sounds simple and obvious, but you would be amazed at how many websites are designed without a deep and solid understanding of their target audience and how they navigate the web. To help you get a better understanding of what exactly a customer driven design means, we have offered up some special “tips.”

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The Importance of a Consistent Brand

The Importance of a Consistent Brand

Posted on Apr 13, 2015 by Ryan Gardner

When people think of a brand often the first image that comes to mind is the logo. Companies like Nike, Apple, and Starbucks can be identified if you only see the logo – the name is not even necessary. In today’s digital world, branding is way more than just a logo. A consistent identity must go very deep within company collateral. It needs to communicate not only the values of the company, but also the careful precision and attention to detail.

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A New Brand Identity for Hamilton Asset Management Group

A New Brand Identity for Hamilton Asset Management Group

Posted on Feb 18, 2015 by Callie Musick

Other than building slick new websites, did you know HMG Creative has a pro team of brand developers and designers? It’s true. Check out our most recent  project below to find out how our team helped Hamilton Asset Management Group create their new brand identity.
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Infographic: Time for a Website Redesign?

Infographic: Time for a Website Redesign?

Posted on Jun 24, 2014 by Callie Musick

Most companies reach a point in their business lifetime when their web presence no longer accurately reflects their goals or identity. This can happen for a number of reasons – after early stages of quick growth and self-discovery, or even after having been around long enough to outgrow a site that had been with them from the beginning. No matter the time or reason, approaching this risk and overlooking it can be extremely detrimental for business, as a company’s online presence largely dictates the way they are viewed to prospective clients, and the world at-large.

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