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How an Old Business Can Attract New Clients

How an Old Business Can Attract New Clients

Posted on Apr 11, 2017 by Alyssa Zucker

Can an old dog learn new tricks? The answer is yes, and with all due respect, your business may be an old dog. Just because your business has stood the test of time and remained strong doesn’t mean there is not room for improvement. The business world does not stand still, and in order to keep up with its constant need to move and change, your business needs to adapt to it. Among other elements of business, methods for attracting clients seem to shift rapidly in line with cultural and market forces.

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Are Business Cards Becoming Obsolete?

Are Business Cards Becoming Obsolete?

Posted on Apr 07, 2017 by Alyssa Zucker

With options like LinkedIn, Facebook, and the ability share contact info between mobile devices, we asked ourselves: Are business cards still relevant in presenting yourself professionally? To find answers, we chose to explore the two main positions one might take.

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What You Need to Know About Your Business Before Searching for the Right Agency

What You Need to Know About Your Business Before Searching for the Right Agency

Posted on Mar 28, 2017 by Alyssa Zucker

A strong relationship between client and agency is vital to creating the best possible work. In order to foster an honest, transparent working relationship, you should come to the table prepared and ready to discuss the needs and fundamental values that make up your brand.

In truly collaborative working relationships, no party is left in the dark. You should be made aware as new milestones are reached in the creative process, have opportunities to provide feedback, and have reasonable expectations set by the agency. In order to build long lasting relationships, there should be a healthy, back-and-forth flow of communication, with very little uncertainty. It is better to plainly explain what you mean again and again, than to assume you were understood.

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How to Stay Social Media Relevant with Consumers

How to Stay Social Media Relevant with Consumers

Posted on Mar 07, 2017 by Alyssa Zucker

It’s very easy to be ignored or forgotten through the many social media outlets where users engage. In this age of mass communication, consumers are easily overwhelmed with the amount of daily advertisements they see, and quickly learn to filter out generic messaging. The key to cutting through these defenses is to differentiate your brand. It’s a given that not participating in social media puts your business at a severe disadvantage. However, even very active businesses can still find it difficult to keep their messaging from getting lost.

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Social Media Is an Integral Part of Business

Social Media Is an Integral Part of Business

Posted on Mar 02, 2017 by Alyssa Zucker

Social media is not just an outlet to read about the political views of your “friends.” It is more than a channel for sharing your latest selfies. Social media is an integral part of business.

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#TeamTuesday – Melissa Trumbly

#TeamTuesday – Melissa Trumbly

Posted on Jul 19, 2016 by Kate Gothing

The woman that resembles Christina Applegate and brightens our day every other Tuesday not only helps HMG Creative, but also manages to be an excellent mother to two adorable children. Meet our wonderful bookkeeper! Continue Reading →