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Client Disrupts Entire Spa Industry

Client Disrupts Entire Spa Industry

Posted on May 04, 2017 by Emily Ballard

Technology has disrupted many industries in its rapid evolution over the past 50 years. Keeping up to speed with tech trends, much less staying ahead of the game, can be a real challenge. As a result of the demanding digital age we now live in, the vast majority of industries have integrated technology into their systems. With this in mind, the team at The Spa Mart knew to approach their new spa distribution venture with a strong emphasis on technology.  

That’s where HMG Creative came in. We were contacted by the development team, and immediately understood their vision for a top-notch eCommerce and online education website that would better serve spa professionals. We took their idea and molded it into a fresh, bold brand to encompass the values and traditions of the spa industry.

After completing The Spa Mart’s branding, we shifted gears into a six-month web development project that takes advantage of Magento 2.0, the successor to the widely popular eCommerce platform of the same name. We’ve also incorporated a system called Odoo, which is an inventory control manager that will allow The Spa Mart to better manage orders and control their back office system. Our client’s main goals were to build and nourish relationships with their customers, help their customers grow their own businesses and provide premium customer service. With the website functioning as the nucleus of their company, we integrated different customer journeys to provide optimal user experience for each customer depending on individual needs—whether they seek to purchase products or search for an online course.

The web-development project consisted of site hierarchy, user experience design, visual design and content strategy. Currently in the optimization and customization phase, the ability to continuously manage and optimize the site is a primary focus as we perfect the site’s flow. As they say—a high-quality, growth driven website is nothing without proper marketing. Taking this to heart, we are also currently in the process of developing a tailored digital marketing strategy to include powerful digital media management, such as pay-per-click advertising and retargeting.

The Spa Mart has been an incredible client, and our team here at HMG is grateful to be able to work with such amazing folks. We share the passion for building relationships and helping others grow their own businesses, so here’s to flourishing in doing what we love!

The Spa Mart’s site is currently active, fully responsive and hosted at HMG Creative.

If you would like more information on our services, leave us a comment or click here.

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Continuing our Nonprofit Work with Central Texas VOAD

Continuing our Nonprofit Work with Central Texas VOAD

Posted on Mar 20, 2014 by Emily Weeks

In our ongoing effort to support nonprofits, we’ve recently teamed up with Central Texas VOAD (Volunteer Organizations Active in Disaster) to provide them with a few of our various services. Central TX VOAD is a membership association of independent, voluntary organizations that are active in one or more of the phases of disaster—preparation, response, recovery and mitigation. Their ultimate goal? To deliver service to people affected by disaster while simultaneously eliminating unnecessary duplications of effort in order to increase efficiency. Central TX VOAD also collaborates with government and other relief organizations in order to further its goals. Among their many members, one of them is OneStar Foundation, a nonprofit we’ve also worked with in the past. We love seeing our nonprofits working together!

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