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Five Tips For Your Newsletter

Five Tips For Your Newsletter

Posted on Jul 06, 2017 by Alyssa Zucker

Newsletters are potent in not only staying top-of-mind with existing customers to keep them returning, but also setting yourself on a prospective customer’s radar. Because of the ability to segment prospects and reach specific target audiences, email marketing is still one of the most profitable methods of marketing. Email marketing enables you to create newsletters that are optimized to appeal to specific audiences, and easily reach prospective customers. To optimize your newsletter you’ll want to focus on these five things:  

Don’t Overwhelm your Audience

With a high volume of emails flooding inboxes, sending out newsletters too frequently can overwhelm your audience and deter them from being interested in your content. Newsletters should add value, be informative, and offer insight to readers. By sending out a high-quality newsletter once a week, it allows your audience to look forward to your emails, not dread them. It is also important to note that you should not underwhelm your recipients either. Quality content is the most important thing to remember in deciding when to send out your newsletter. Finding that perfect rate in which to send out your newsletter should be an organic process that feeds off the need to give out more information and updates, not simply because you haven’t sent one out in a few days.

Link Everything

By the point of newsletter creation, you should know your audience, have a handle on what information they’re looking for, and know what topics will be of value to them. Once you know who you are marketing to, it becomes clear what information will attract their attention. By linking every aspect of your newsletter (headlines, images, descriptions, etc.) to its prospective article, you allow viewers easy access to their desired content which ultimately drives traffic. Readers who invest their time to read further on a particular subject are genuinely interested—thus a better representative of a potential client or customer.

Don’t Skip the A/B Split Test

A/B split tests are a way to create the most intriguing subject line by testing it out on a portion of your audience. By formulating two subject lines and sending each of them out to roughly 10% of your target market, you can see which test (A or B) has a higher open rate. Whichever subject line has a higher open rate, that version is then sent out to the rest of your audience. The A/B split test method allows you to test different versions of the newsletter email and push out the version that’s performing better.

Create a Balance

With a myriad of purposes ranging from brand awareness to updates in industry trends, the content you include in your newsletter should be well balanced in its topics. By implementing an educational focus in your newsletters, you attract viewers to your site who possess a  common interest. Integrating your social media accounts into your newsletter also creates a deeper connection with prospective customers, and supports the “show, don’t tell” principle.  Rather than simply stating your profound knowledge on certain topics, it is far better to explicitly demonstrate your expertise.

K.I.S.S.

As always, never forget to Keep It Simple, Stupid. This is the mantra to live by when it comes to email marketing. The truth of the matter is that most people just scan the emails they receive. As a result, long paragraphs of copy derail the viewer from tackling the email at hand. Short, caption-like teasers for blogs and events have much more success in capturing your reader’s attention, informing them, and enticing them to click on the link to read more.

The necessities for every newsletter are different based on who you are trying to reach, but the principle is ultimately the same. Email marketing plays a major role in determining how consumers view your company. Frequency, linking, subject lines, well-balanced content, and simplicity are the first five aspects of a email marketing you should consider when crafting a newsletter. Are you receiving high response rates on your newsletters? Let us know how you keep your readers engaged in the comments below!

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How an Old Business Can Attract New Clients

How an Old Business Can Attract New Clients

Posted on Apr 11, 2017 by Alyssa Zucker

Can an old dog learn new tricks? The answer is yes, and with all due respect, your business may be an old dog. Just because your business has stood the test of time and remained strong doesn’t mean there is not room for improvement. The business world does not stand still, and in order to keep up with its constant need to move and change, your business needs to adapt to it. Among other elements of business, methods for attracting clients seem to shift rapidly in line with cultural and market forces.

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Why Is Responsive Email Important?

Why Is Responsive Email Important?

Posted on Feb 21, 2017 by Alyssa Zucker

“Fast Paced” is an understatement when it comes to describing today’s society. People are busy, constantly on the run, and have very little time for themselves. It is a common sight to see people all around looking down at their phones while they eat, walk, and go through their days. So why make an email that can only be viewed on the computer?

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Why Hire HMG Creative?

Why Hire HMG Creative?

Posted on Sep 08, 2016 by Kate Gothing

When it comes to developing and designing a website, there are two options. Hiring a professional agency to handle the coding and upkeep of the website, or doing it yourself with programs already online. It’s great that sites like Squarespace, Wix, Weebly, etc. are around for those who need them but lack the funds for a web developer or time to learn to code. But unfortunately, the DIY websites aren’t the best choice for everyone. Yes, you will be paying more than $20 a month for your site, but if you were to hire a professional, you would have the freedom to create something that fits your company’s personality. Continue Reading →

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#TeamTuesday – Jeremy Holland

#TeamTuesday – Jeremy Holland

Posted on Aug 23, 2016 by Kate Gothing

With his strong work ethic and drive, he taught himself how to code and web design. He may be the newest member of our team, but he is jumping right in.

Jeremy Holland is an Austinite that went to The University of Texas at Austin for government. After working at the Capital, Jeremy felt it was time for a change and began working at HMG Creative early last week. He has taken on the role of HTML email design and development. His hobbies include BBQ-ing, swimming and relaxing at the beach. Continue Reading →

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Our Secrets to Great Email Marketing

Our Secrets to Great Email Marketing

Posted on Aug 09, 2016 by Kate Gothing

On July 28th, 2016, Clutch released their picks for the Top Email Marketing Agencies and of the fifteen from around the world, HMG Creative was selected. We couldn’t be happier about being featured, and now we are here to share our secrets. Email marketing can be considered an art because of the designs, content and the ability to bring attention to the message. Though, more and more consumers are learning how to avoid marketing emails and businesses are suffering from it. Continue Reading →