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The End to the Beginning—Election 2016

The End to the Beginning—Election 2016

Posted on Nov 08, 2016 by Kate Gothing

The 2016 election season has been a whirlwind of emotions. From Kanye pledging to run for president, to Donald Trump actually going through with his presidential campaign. It’s safe to say that these next four years are set to differ greatly from the recent past. Despite the controversies and the social media attacks between the presidential candidates, Americans have taken to the polls, following a substantial increase in the number of registered voters. Texas hit a record high of 15.1 million registered voters, which is two million more than registered Texas voters during the 2012 election. Social media and advertising campaigns can take some credit for the influx of registrations, but first let’s see how they did it. Continue Reading →

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Sports Score on Social Media

Sports Score on Social Media

Posted on Oct 11, 2016 by Kate Gothing

To some, sports is a religion. Strangers band together to celebrate wins, or to reck havoc when teams lose.

Before the introduction of social media, sports were only available live either on the TV or radio. Of course there were post game updates on networks like ESPN or articles posted on major internet news sites, but ultimately, there were no live updates a decade ago. Now, social media is playing a huge role in how we view sports. Continue Reading →

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Posting Across Generations: Millennials vs. Our Parents

Posting Across Generations: Millennials vs. Our Parents

Posted on Jun 30, 2016 by Kate Gothing

Social media is an ever-changing outlet. Networking platforms have been going in and out of popularity as quickly as Kylie Jenner’s Lip Kits. Who remembers MySpace? I know I do. I would spend hours updating my MySpace layout, thinking I was cool because I knew which codes to put in to make my solid colored background into one that resembled a disco ball. Now that MySpace has phased out, the public has moved on to the more popular platforms like Facebook, Instagram, Snapchat and Twitter. I am now a senior in college, but I began using social media when I was thirteen. Middle school was all about who your top friends were on MySpace, high school was all about being “FB official” and posting funny posts on your BFF’s Facebook wall, and now in college Snapchat and Instagram are the best ways to show everyone from home how much better college is than high school.

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New Facebook Reactions: The Good, The Bad, and The Ugly

New Facebook Reactions: The Good, The Bad, and The Ugly

Posted on Feb 24, 2016 by Jenna Meltzer

We asked for it, and they responded– after more than a year of research, Facebook released a new update today that extends from the simple “like” button. The new reactions allows users to express their emotions by choosing between like, love, haha, wow, sad and angry emojis.

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Introducing Our New Marketing Intern!

Introducing Our New Marketing Intern!

Posted on Jun 07, 2015 by Tanner Hertzog

Hello! My name is Tanner Hertzog and I am the new intern here at HMG Creative. I am about to begin my senior year at The University of Texas at Austin where I am studying Public Relations and Business. I have a huge passion for digital branding, and specifically interested in learning how to handle a crisis via social media. I am so excited to be here at HMG Creative. I think this will be a wonderful opportunity for me to learn even more skills on how to manage a brand online and how to connect with potential new clients. Aside from social media work, this is a great opportunity for me to learn the ins and outs of the marketing/business side of operations in the “real world.” I have learned so much in the classroom, but it’s a completely different situation when you are actually using what you have learned in the workplace.

Prior to beginning this internship, I was running all of the Moody College of Communication’s social media channels. I was responsible for overseeing all the distribution of content, as well as the promotion of our account to current and prospective students as well as alumni. This internship provided me with my first opportunity to manage a brand’s social media network, and I learned a great deal about how to effectively grow a brand online.

When I am not working, I enjoy spending my free time exploring all that Austin has to offer. I am a self-taught guitar player, and was a competitive swimmer for 17 years. I have the competitive attitude in everything that I do, especially in the classroom. I am also an avid fitness guru. I spend a great deal of time working out in the gym, and focusing on a healthy diet.

I am looking forward to providing you guys with some great insight into this industry, and hopefully we both grow together over the next 5-6 months. Please follow me on Twitter @tannerhertzog, and if you have any questions for me please feel free to reach out!

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Infographic: Who’s Really Using Social Media in 2015

Infographic: Who’s Really Using Social Media in 2015

Posted on Jan 19, 2015 by Ryan Gardner

As 2015 sets in at full force, it’s vital for brands and marketers to have an active gauge on which demographics are using social media. Depending on the type of content you’re promoting, knowing which social media network to use greatly affects the success of the campaign or post. The reason is simple – we all want the greatest reach possible.

To break it down, Adweek lays out each social media network and interaction in a handy infographic. It highlights exactly what age group is using each social media site – Facebook, Twitter, Pinterest, Tumblr, and Instagram – in 2015 and what the percent of growth is for each. This early in the year, getting a jump-start on these numbers could greatly improve your social reach as you began to plan campaigns, content, and leverage.
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