The word “trend” is defined as: “a general direction in which something is developing or changing.” So given that trends are inherently dynamic, the challenge to stay current can be daunting. Industries within the digital sphere require constant adaptation to trends, and identifying them (for which there are many different methods) is always the first step. Keeping up with daily trends is an essential element for creating content that is relevant to your consumers. Diligence here will also better equip you to avoid costly mistakes, through a greater understanding and awareness of social issues and controversy.
Posted on Apr 25, 2017 by Alyssa Zucker
Posted on Nov 08, 2016 by Kate Gothing
The 2016 election season has been a whirlwind of emotions. From Kanye pledging to run for president, to Donald Trump actually going through with his presidential campaign. It’s safe to say that these next four years are set to differ greatly from the recent past. Despite the controversies and the social media attacks between the presidential candidates, Americans have taken to the polls, following a substantial increase in the number of registered voters. Texas hit a record high of 15.1 million registered voters, which is two million more than registered Texas voters during the 2012 election. Social media and advertising campaigns can take some credit for the influx of registrations, but first let’s see how they did it. Continue Reading →
Posted on Oct 11, 2016 by Kate Gothing
To some, sports is a religion. Strangers band together to celebrate wins, or to reck havoc when teams lose.
Before the introduction of social media, sports were only available live either on the TV or radio. Of course there were post game updates on networks like ESPN or articles posted on major internet news sites, but ultimately, there were no live updates a decade ago. Now, social media is playing a huge role in how we view sports. Continue Reading →
Posted on Jun 30, 2016 by Kate Gothing
Social media is an ever-changing outlet. Networking platforms have been going in and out of popularity as quickly as Kylie Jenner’s Lip Kits. Who remembers MySpace? I know I do. I would spend hours updating my MySpace layout, thinking I was cool because I knew which codes to put in to make my solid colored background into one that resembled a disco ball. Now that MySpace has phased out, the public has moved on to the more popular platforms like Facebook, Instagram, Snapchat and Twitter. I am now a senior in college, but I began using social media when I was thirteen. Middle school was all about who your top friends were on MySpace, high school was all about being “FB official” and posting funny posts on your BFF’s Facebook wall, and now in college Snapchat and Instagram are the best ways to show everyone from home how much better college is than high school.
Posted on Feb 24, 2016 by Jenna Meltzer
We asked for it, and they responded– after more than a year of research, Facebook released a new update today that extends from the simple “like” button. The new reactions allows users to express their emotions by choosing between like, love, haha, wow, sad and angry emojis.
Posted on Jun 07, 2015 by Tanner Hertzog
Hello! My name is Tanner Hertzog and I am the new intern here at HMG Creative. I am about to begin my senior year at The University of Texas at Austin where I am studying Public Relations and Business. I have a huge passion for digital branding, and specifically interested in learning how to handle a crisis via social media. I am so excited to be here at HMG Creative. I think this will be a wonderful opportunity for me to learn even more skills on how to manage a brand online and how to connect with potential new clients. Aside from social media work, this is a great opportunity for me to learn the ins and outs of the marketing/business side of operations in the “real world.” I have learned so much in the classroom, but it’s a completely different situation when you are actually using what you have learned in the workplace.
Prior to beginning this internship, I was running all of the Moody College of Communication’s social media channels. I was responsible for overseeing all the distribution of content, as well as the promotion of our account to current and prospective students as well as alumni. This internship provided me with my first opportunity to manage a brand’s social media network, and I learned a great deal about how to effectively grow a brand online.
When I am not working, I enjoy spending my free time exploring all that Austin has to offer. I am a self-taught guitar player, and was a competitive swimmer for 17 years. I have the competitive attitude in everything that I do, especially in the classroom. I am also an avid fitness guru. I spend a great deal of time working out in the gym, and focusing on a healthy diet.
I am looking forward to providing you guys with some great insight into this industry, and hopefully we both grow together over the next 5-6 months. Please follow me on Twitter @tannerhertzog, and if you have any questions for me please feel free to reach out!
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