The word “trend” is defined as: “a general direction in which something is developing or changing.” So given that trends are inherently dynamic, the challenge to stay current can be daunting. Industries within the digital sphere require constant adaptation to trends, and identifying them (for which there are many different methods) is always the first step. Keeping up with daily trends is an essential element for creating content that is relevant to your consumers. Diligence here will also better equip you to avoid costly mistakes, through a greater understanding and awareness of social issues and controversy.
Posted on Apr 25, 2017 by Alyssa Zucker
Posted on Apr 13, 2017 by Emily Ballard
Influencer marketing seems to be taking the lead as this year’s most “influential” marketing approach. Have you ever noticed someone you follow on Instagram, Facebook, Twitter or Snapchat mention different products from time to time? I hate to break it to you, but that influencer you follow was more than likely paid to mention that product on their personal feed. This approach gives companies access to thousands, if not millions, of people they would not have otherwise been able to reach.
Influencers are seen as thought leaders for very specific niches. For example, if an influencer is regarded as being someone who is “trendsetter”, the second they mention a brand or product, their followers are immediately opening up a new tab to get their hands on it. This causes a spike for the number of search mentioning that particular product. This is exactly what companies want, and why they are willing to pay big bucks to influencers to push their products to their loyal, unsuspecting followers.
Influencers make it easy for a lot of companies to reach thousands and even millions of people in their target market because of the fact that there are influencers in just about every niche. By sharing their stories, influencers have made themselves relatable to a wide range of people. There is a good chance that no matter what your product is, there is an influencer that has thousands of followers that are right in your target market. Once a marketer finds an influencer that has a sizable audience they want to reach, they don’t have to work very hard to reach possibly millions of people that sit right in their market!
Influencers are also well connected with other influencers, possibly in a different niche. When influencers partner with other thought leaders, that’s double the exposure to your brand. Instagram, Facebook, Twitter and Snapchat all have messaging features as well. If someone sees something they think a friend might like, they can send it to their friend via direct message. At that point, the friend is exposed to the influencer, and thus your brand or product.
Social media has opened a new world to marketing. With the rising number in internet users that use ad blockers (about half), your retargeted advertisements are now less likely to be seen. With social media influencers, even though they may mention that the post is an ad, it still has a massive impact on the actions of their followers. What influencers are you following?
Posted on Mar 23, 2017 by Alyssa Zucker
Austin, Texas is famous for its vibrant community of art, music, and culture with hip places like South Congress, Rainey Street, and nature’s finest trails. So it should come as no surprise that many Austinites have gravitated toward Instagram, as their mode of visually expressing the city’s self-described weirdness. Naturally, Austin is also home to many Instagram “celebrities” who remind their followers each and every day why this is the greatest place to live.
Posted on Oct 11, 2016 by Kate Gothing
To some, sports is a religion. Strangers band together to celebrate wins, or to reck havoc when teams lose.
Before the introduction of social media, sports were only available live either on the TV or radio. Of course there were post game updates on networks like ESPN or articles posted on major internet news sites, but ultimately, there were no live updates a decade ago. Now, social media is playing a huge role in how we view sports. Continue Reading →
Posted on Jun 30, 2016 by Kate Gothing
Social media is an ever-changing outlet. Networking platforms have been going in and out of popularity as quickly as Kylie Jenner’s Lip Kits. Who remembers MySpace? I know I do. I would spend hours updating my MySpace layout, thinking I was cool because I knew which codes to put in to make my solid colored background into one that resembled a disco ball. Now that MySpace has phased out, the public has moved on to the more popular platforms like Facebook, Instagram, Snapchat and Twitter. I am now a senior in college, but I began using social media when I was thirteen. Middle school was all about who your top friends were on MySpace, high school was all about being “FB official” and posting funny posts on your BFF’s Facebook wall, and now in college Snapchat and Instagram are the best ways to show everyone from home how much better college is than high school.
Posted on Jan 19, 2015 by Ryan Gardner
As 2015 sets in at full force, it’s vital for brands and marketers to have an active gauge on which demographics are using social media. Depending on the type of content you’re promoting, knowing which social media network to use greatly affects the success of the campaign or post. The reason is simple – we all want the greatest reach possible.
To break it down, Adweek lays out each social media network and interaction in a handy infographic. It highlights exactly what age group is using each social media site – Facebook, Twitter, Pinterest, Tumblr, and Instagram – in 2015 and what the percent of growth is for each. This early in the year, getting a jump-start on these numbers could greatly improve your social reach as you began to plan campaigns, content, and leverage.
Continue Reading →
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