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Client Disrupts Entire Spa Industry

Client Disrupts Entire Spa Industry

Posted on May 04, 2017 by Emily Ballard

Technology has disrupted many industries in its rapid evolution over the past 50 years. Keeping up to speed with tech trends, much less staying ahead of the game, can be a real challenge. As a result of the demanding digital age we now live in, the vast majority of industries have integrated technology into their systems. With this in mind, the team at The Spa Mart knew to approach their new spa distribution venture with a strong emphasis on technology.  

That’s where HMG Creative came in. We were contacted by the development team, and immediately understood their vision for a top-notch eCommerce and online education website that would better serve spa professionals. We took their idea and molded it into a fresh, bold brand to encompass the values and traditions of the spa industry.

After completing The Spa Mart’s branding, we shifted gears into a six-month web development project that takes advantage of Magento 2.0, the successor to the widely popular eCommerce platform of the same name. We’ve also incorporated a system called Odoo, which is an inventory control manager that will allow The Spa Mart to better manage orders and control their back office system. Our client’s main goals were to build and nourish relationships with their customers, help their customers grow their own businesses and provide premium customer service. With the website functioning as the nucleus of their company, we integrated different customer journeys to provide optimal user experience for each customer depending on individual needs—whether they seek to purchase products or search for an online course.

The web-development project consisted of site hierarchy, user experience design, visual design and content strategy. Currently in the optimization and customization phase, the ability to continuously manage and optimize the site is a primary focus as we perfect the site’s flow. As they say—a high-quality, growth driven website is nothing without proper marketing. Taking this to heart, we are also currently in the process of developing a tailored digital marketing strategy to include powerful digital media management, such as pay-per-click advertising and retargeting.

The Spa Mart has been an incredible client, and our team here at HMG is grateful to be able to work with such amazing folks. We share the passion for building relationships and helping others grow their own businesses, so here’s to flourishing in doing what we love!

The Spa Mart’s site is currently active, fully responsive and hosted at HMG Creative.

If you would like more information on our services, leave us a comment or click here.

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#1: The Necessity of a Responsive Website

#1: The Necessity of a Responsive Website

Posted on Aug 18, 2015 by Tanner Hertzog

Drumroll please…… We are finally at #1! We saved not only the “best” for last, but also the most important as well! With the staggering growth of mobile devices like smart phones and tablets, as well as mobile device usage, via games, apps, social media, and websites, it is now more essential than ever that your business website is mobile friendly. Your website should be versatile in every way so that your clients and prospects can easily browse and find information, regardless of what type of device (phone, tablet, desktop, etc.) they are using.

You may be asking yourself, “What is responsiveness?” Responsiveness is basically exactly as it sounds, responsive. As mentioned above, people are accessing websites from a multitude of platforms these days. When a website is responsive, it’s display and overall functionality molds and forms to whatever platform is being used at the time, in order to keep a consistent flow for the user. We have all gone to a website on our phone before and been frustrated because it was to big for the screen, or you had to zoom in and out throughout your entire time on the site… This is not fun at all, and is very detrimental to your audience!

We have done our best to outline the benefits of a responsive website for you below, and we highly recommend you read these thoroughly so that you understand the true value as well as necessity of responsiveness in todays world.

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