Understanding Web Accessibility

The internet exists to function for all people regardless of physical or cognitive abilities, quality of technology, or environment. When this is true for an online platform, tool, or application it means it is accessible. Web accessibility allows for communication, interaction, research, entertainment, and more online opportunities — many of which can be excluding in the physical world. This creates a need for developers and organizations to create inclusive designs to make their content accessible to all.

Everyone should be able to easily navigate the web or contribute to it if they wish. This is what makes this virtual space so special. Easy navigation can mean that information is presented clearly or through various alternate sensory channels.

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Why Apple’s New Ad Is Absolutely Genius

This week Apple released a new ad that is, quite frankly, as unlike Apple as can be. While Apple has for years been acclaimed for its eloquent, clean, inspiring, and rather calculated advertisements featuring its products, this week’s ad featured products in a much more realistic setting. Though the popularity of products from iPhones to AirPods is so prevalent that Apple no longer has to reiterate its slogan of “think different,” Apple has always been rooted to this famous catchphrase. Continue…

Oculus Go: Our First Jump Into Virtual Reality

You jump into another dimension where it is possible to be another person, from another place, with a different personality, voice, opinion and being; where you are able to reach someone else from across the world in a simple press of a button; where nothing around you is what you could really see. Right next to you, two people speak to one another in a conjoined space and time. Although the two interactions are both happening in the real world, one is facilitated by technology and the other is not. Virtual reality, the new trend sweeping the scene, seems to blur these lines by merging the physical world and the digital world.

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Corporate Culture: From Product to People

Culture; a word that has taken the corporate world by storm in the last decade. From how workplaces communicate, dress and think to the personalities they boast to their audiences, people are beginning to place labels on certain companies and their brands as a result of the people that represent them. Research shows that a company’s “culture”, is now one of the leading determining factors of candidate fit in hiring and recruitment practices.

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Q&A with James Trumbly, HMG’s Founder & Managing Partner

Here at HMG, we’ve found that it’s important to evolve over time in order to achieve longevity. Trends change so rapidly, and so we’ve always emphasized the importance of staying relevant.

Whether it be about our personal or professional lives, we are constantly learning new things from each other by asking for advice and information. After all, ‘everybody knows something you don’t’.

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Out With The Old & In With The New: An Intern’s Farewell

As this chapter comes to a close and I move into my senior year at The University of Texas, I have come to appreciate so many of the valuable lessons I’ve learned along the way. Professionally, I have gained numerous skills and knowledge in the marketing and communications sphere. Personally, I have been pushed to challenge my boundaries and turn opportunities into accomplishments.

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Q&A with Brandon Zeek, Web Developer at HMG

Here at HMG, we’ve found that it’s important to evolve over time in order to achieve longevity. Trends change so rapidly, and so we’ve always emphasized the importance of staying relevant.

Whether it be about our personal or professional lives, we are constantly learning new things from each other by asking for advice and information. After all, ‘everybody knows something you don’t’.

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Blockchain Technology: The Next Internet?

As technology develops and its applications and features increasingly grow in the age of the internet, it is hard to imagine a new platform that could change it all. Currently, we live in a world built upon intermediaries for many of our industries. Originally created for the digital currency, Bitcoin and Bitcoin trader login option, blockchain was developed as a way to bypass this system and directly connect consumers to their value. Similar to the platform of GoogleDocs, imagine this technology as a shared server where instead of saving a document in Word then sending it to another individual via email or fax, the document is already shared and updated with the other party.

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F8: A Look Into The Future of Facebook

F8 is Facebook’s annual conference for developers and entrepreneurs that build around and for the site. This year the 2-day event took place on May 1 & 2 in San Jose, California with over 50 sessions and interactive demonstrations for attendees to learn about what’s coming up for Facebook in the future.  Day 1 opened with a keynote speech from none other than the creator and CEO of Facebook, Mark Zuckerberg. Naturally, he focused most largely on the company’s newest privacy feature, “clear history”, which will allow users to “clear your browsing history on Facebook — what you’ve clicked on, websites you’ve visited, and so on.” Although he did caution that this may degrade the Facebook experience for those that choose to wipe their data, the site will have to relearn their preferences and become familiar with each profile once this feature has been used.

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Apps On The Rise: Keeping Up in The 21st Century

With the rise of the iPhone, our society has quickly shifted in many respects. The ways we interact, the ways we find information, the ways we work and the ways we occupy our time have all been impacted by not only the advancement of mobile technology but the introduction of apps into our everyday routines. Now entire businesses revolve around the model of customer interaction via phone applications. Mobile traffic has given the opportunity for hundreds of thousands of companies to reach their audiences with more ease and efficiency, making transactions, and communication in general much more streamlined. By 2020, the predicted number of apps to exist will be 5 million (Perez, 2017), and the possibilities don’t stop there.

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