As consumer power continues to rise, it is imperative to create a seamless user experience throughout your website. Wireframing is an aspect of user experience design that includes developing a skeletal framework of the website, and maps out content for functionality with the user journey in mind. By breaking the site down into it’s basic elements, designers are able to layout the skeletal roadmap of the overall website navigation and page structure before any visual elements are implemented. The user’s journey should be top-of-mind in creating the blueprint for website navigation ensuring top-notch, seamless usability. This will make desired information much easier to find, and ultimately drive business.
Posted on Jul 20, 2017 by Alyssa Zucker
Posted on Jun 20, 2017 by Alyssa Zucker
Web designers and developers are shifting the focal point of what drives their design techniques. With the introduction of user experience design, the user is at the center of the development process. User experience designers consider every possible user story to ensure relevant information is easily accessible. If a website is difficult to navigate, it’s very likely that the customer will take their business elsewhere.