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Web Design Terms for Dummies Vol. 1

Web Design Terms for Dummies Vol. 1

Posted on Jun 23, 2016 by Kate Gothing

When you think of web design terms or any computer based terms, words like HTML, coding, UI, UX, CSS, etc. probably pop into your head. Fear not, we have developed the perfect definitions to break down those scary terms into very simple words for the average Internet surfer. Whether you are looking for a web designer like HMG Creative (shameless plug) to create an awesome website for your company or you’re just a curious cat, we hope you find some solace after reading our web design series.

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The Value of Professional Photography

The Value of Professional Photography

Posted on Apr 18, 2016 by Jenna Meltzer

Executing the perfect website is a very intricate process for web developers. There are many details that go into ensuring that every objective is met through the look and feel of the site. This is especially true for photography. While stock photography is much cheaper and still takes time to search through thousands of photos to find the perfect image to represent your company, professional photography generates a deeper impact on your audience. As experienced web developers, we always recommend hiring a professional photographer to capture the exact images you need in order to develop an effective user experience, if a budget exists. And here’s why.

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#1: The Necessity of a Responsive Website

#1: The Necessity of a Responsive Website

Posted on Aug 18, 2015 by Tanner Hertzog

Drumroll please…… We are finally at #1! We saved not only the “best” for last, but also the most important as well! With the staggering growth of mobile devices like smart phones and tablets, as well as mobile device usage, via games, apps, social media, and websites, it is now more essential than ever that your business website is mobile friendly. Your website should be versatile in every way so that your clients and prospects can easily browse and find information, regardless of what type of device (phone, tablet, desktop, etc.) they are using.

You may be asking yourself, “What is responsiveness?” Responsiveness is basically exactly as it sounds, responsive. As mentioned above, people are accessing websites from a multitude of platforms these days. When a website is responsive, it’s display and overall functionality molds and forms to whatever platform is being used at the time, in order to keep a consistent flow for the user. We have all gone to a website on our phone before and been frustrated because it was to big for the screen, or you had to zoom in and out throughout your entire time on the site… This is not fun at all, and is very detrimental to your audience!

We have done our best to outline the benefits of a responsive website for you below, and we highly recommend you read these thoroughly so that you understand the true value as well as necessity of responsiveness in todays world.

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#2: Customer Driven Design

#2: Customer Driven Design

Posted on Aug 07, 2015 by Tanner Hertzog

In case you missed it, we have been counting down our top 4 metrics for a successful website and website redesign. Starting at number four, Optimize Your Site For Social Media, then following it with the importance of Incorporating Appropriate and Relevant Content, and now leading up to our newest post: Customer Driven bulldog infographics Design!

One of the most important things your website needs to accomplish is connecting with your target audience. After all, what is the point of having a website if it doesn’t provide any value to your business? We have been discussing many ways to improve your current website to adhere to your target audience by adding relevant content, integrating social media, etc… The reason we mention those first is because they all factor in to our next metric: Customer Driven Design. It sounds simple and obvious, but you would be amazed at how many websites are designed without a deep and solid understanding of their target audience and how they navigate the web. To help you get a better understanding of what exactly a customer driven design means, we have offered up some special “tips.”

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Infographic: 5 Reasons to Redesign an Ugly Website

Infographic: 5 Reasons to Redesign an Ugly Website

Posted on Apr 20, 2015 by Ryan Gardner

We’ve all heard that a sleek, well designed website is vital for a business, but why exactly is good web design so important? Well, HubSpot breaks it down via Red Website Design’s data and infographic. It dictates exactly what impacts Internet users the most, including Load Time, Color Scheme, Layout, Trust, and HTML 5. If the primary load time is less than one second, 4.6% percent traffic growth is achieved, while four seconds or more results in negative traffic growth. For color, green has 3.0% traffic growth, while red comes at a 1.35% growth loss. For layout, the first two paragraphs are very important, users look in an F-shaped pattern, and 70% of people look at lists with bullet points. 94% of people cite design as a reason they do not trust certain websites. Finally, 27% of sites use HTML 5 – those sites account for 49% of pageviews. For all of the data laid out in a very clear manner, check out the full infographic.

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The Importance of a Consistent Brand

The Importance of a Consistent Brand

Posted on Apr 13, 2015 by Ryan Gardner

When people think of a brand often the first image that comes to mind is the logo. Companies like Nike, Apple, and Starbucks can be identified if you only see the logo – the name is not even necessary. In today’s digital world, branding is way more than just a logo. A consistent identity must go very deep within company collateral. It needs to communicate not only the values of the company, but also the careful precision and attention to detail.

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