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SEO – The Myths, the Facts, and the Secrets

Posted on Mar 25, 2013 by Johnny Jeffers

If you have a website or use a search engine on a regular basis, it’s likely that you’ve heard of SEO Sydney or PPC. These two common acronyms are mentioned and preached every day. However, does everyone really know what they mean, or how they work? If you don’t, you’re not alone.

Let’s answer any lingering questions, settle myths, and clear the air of this Edmonton SEO madness! I’ve compiled the most common myths, most important facts, and the most exciting secrets in this post! I know what you’re thinking, “Whew! it’s about time!”

So let’s start from the top…

Define:
Search Engine Optimization (SEO) – An algorithm designed to impact visibility of web content (pages) through organic search results. Commonly used as a free alternative to PPC (pay per click) advertising.

Purpose:
Direct targeted traffic to your website without buying ads and clicks.

Myths:

…Your site will or can be optimized overnight
…Repetitive words and content will increase ranking
…Always use the most competitive words and phrases
…High page rankings are set in stone
…Organic “tastes” different

Facts:

  • Organic search results is a natural method for locating a webpage. This process will match search terms with relevant content on competing webpages. The stepbrother of organic search results is “non-organic”, or paying per click. “Paying per click” are ads that allow a company to blindly bid on highly competitive key search terms.
  • Relevant content is the fuel for your page ranking.  The more industry specific content your website holds, the more your website will be found, organically.
  • New content is the maintenance that will keep your page ranked. The most effective way is blogging and tagging with search terms. Google, and other leading search engines will reward your website for publishing relevant information. Since you know your business, show off and show off often!
  • Unique content is the muscle that carries web searchers directly to your website. Unique content can distinguish your brand and website from companies with the same industry focus and target.

Secrets:

  • Content is king. Keep relevant and new content flowing like a river! Adding content is important for your ongoing ranking; the most effective way is with a blog attached to your website. All blog content should follow the relevancy rules while it gives you space to display content that your website does not have room for.
  • Play to win. Similar to Monopoly night with your Grandmother, according to the company from https://www.search-consulting.com. Compete, and compete often to maintain and most importantly to increase your ranking.
  • Leverage Google AdWords/Analytics.  Stay updated on monthly searches for keywords and phrases by using Google Analytics to view what keywords visitors used to find your site. Competition will change just as fast as your ranking does, so stay on top of your words!
  • Duplicate and be dumped. Search engines (especially Google) are smart enough to detect fluff and manipulation; so think of these algorithms as more of an art than a science.
  • By the numbers. If you’re more of a numbers person; you can make SEO a science project by using the KEI (keyword effectiveness index) equation. This will give specific words a rating based on the number of times a word is searched over the number of webpages displaying the word or phrase, for those in the SEO game is never ending. Using this approach will show you what words and phrases can give you the best chance of winning the keyword game.

The internet can be the most rewarding source of marketing if used properly. Website optimization best practices are ever evolving and will only become more competitive as time passes. Adopting this process now can completely change the way your business operates in a positive way for years to come. Check out the following and read more if you wish to find ways on how you can save money while using internet marketing for your business.

 

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Using Surveys to Dig Deep With Your Target Audience

Posted on Mar 21, 2013 by James Trumbly

We’ve all gotten those receipts from big box stores encouraging us to fill out an online survey for a chance to win a $5,000 gift card. But how many of us have actually taken the time to fill one out? I’m guessing not many. The chances of winning are too slim to have much motivational power. But the fault isn’t with the survey idea itself. You can use surveys to find out what makes your target audience tick and you don’t have to give away $5,000 to do it. Here’s how:

Re-Think Your Incentives
Nobody sits around looking for surveys to fill out; you’ve got to make it worth their while. And while a huge prize for one lucky winner sounds cool, the truth is that smaller incentives offered to every respondent can generate more survey completions. If you own a restaurant, give away a free milkshake for every survey turned in. If you own a retail store or online business, offer a 10% discount, a free consultation, or a coupon code.

Ask the Right Questions
It’s easy to gather information about demographics and shopping behavior. But getting a look inside the heads of your customers can be a little trickier. The key is in asking questions that require more than a yes or no answer. Some potentially revealing questions include:

  • Who would you shop with if our company didn’t exist?
    This is a great way to find out who your competitors are. You may be surprised at the answers you receive.
  • How did you hear about us first?
    Find out which marketing methods generate the most business—Facebook, email, print advertising, direct mail or something else. Then use that information to determine where additional efforts should be concentrated.
  • How have we made your life easier or better?
    Find out if you are accomplishing your business goals and if your UVP is actually impacting your target audience the way you intend it to.
  • Why did you decide to buy from us?
    This question can help you dig a little deeper into the factors that motivate your target audience, even more so than asking how they heard about you.

Promote Your Survey
Once you have designed a survey that asks the right questions and offers the right incentives, promote it everywhere you can. Use your Facebook page, blog, Twitter account, email subscriber list, website, and any other online marketing avenues like Circulo Marketing available to you. The more responses you receive, the better you’ll understand what motivates the majority of your customers.

Surveys provide an excellent avenue for looking into the minds of your best customers. By offering the right incentives, asking the right questions, and promoting your survey as much as possible, you’ll gain valuable information that can help you take your business to the next level.

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Twelve Impressive Twitter Numbers

Posted on Mar 14, 2013 by Johnny Jeffers

Trends, Shares, Hashtags and Retweets!  Twitter is social media’s most interactive resource to keep in touch with virtually anything and anyone you so desire, and, in real time. Since Twitter became one of the leading social media sites, I have become curious to know the numbers that make Twitter unique; so I did some research and I came up with a list of my favorite ever-changing Twitter statistics.

124,000,000,000 (Yes, that’s 9 Zero’s!) Tweets worldwide in 2012

500 million Twitter users worldwide

300 thousand NEW Twitter visitors every day

73 percent of Twitter users are between 15 and 25 years old

50 percent of 2013 Super Bowl ads mentioned Twitter

24 million Tweets accounted for during the 2013 Super Bowl (XLVII); up nearly 50 percent from 12 million in 2011 and 15 million in 2012

22 percent of Twitter user accounts are located in the United States (that’s 110 million Americans!)

16 million: the amount of the official Twitter account followers

11 new accounts are created every second

7 years since Twitter’s 2006 launch at SXSW

2nd ranked country for Twitter users is the England, just behind the US

1st Ranked for Twitter followers is Justin Bieber, 34 million and counting

Regardless of what number or metric we measure, it’s clear that social media has taken the world by storm.  Nearly 1.5 billion people engage in one or more social media platform as of December 2012; that’s 30% of adults worldwide.  The numbers for the United States are even more impressive with 69% of Americans ages 15 and up using social media, for a tally of 168 million users.  It’s always been said that “numbers don’t lie”; so my educated guess is that this social media craze will only grow and become more embedded in our culture and economy just as the internet and television did some 20 and 60 years ago. Until next time, happy Tweeting, Liking, Pinning and connecting!

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RetailMeNot Scores with HMG Creative

Posted on Mar 12, 2013 by Amy Kauffman

By now, you have most likely heard of or used RetailMeNot.com.  (Their daring holiday spots created by local GSD&M still have advertisers talking.)  With more than 500,000 active coupons and 140,000 stores, the daily-deal site is the leading destination for online coupons. By encouraging users to upload deals and help grow the site, RetailMeNot has established a vibrant discount marketplace and passionate user base. The site also allows our users to rate and rank coupons, so the most successful coupons move to the top of the page, ensuring that the best deals are just a click away.

HMG is excited to announce our web development work completed for the national coupon website sensation.  Last year, RetailMeNot came to HMG requesting web design and development assistance for a new Customer Appreciation Campaign. The project had very detailed specifications and guidelines for converting the current RetailMeNot blog interface into styled-out blog pages that highlight the new campaign, the company’s bloggers and recent articles as well as the integration of a live Q&A chat section, reader polls, advertising and of course all social media platforms.

While the timeline was tight and expectations were tall, the entire web project was completed ahead of schedule and the end-result was a design and development approved by the highest standards, our client’s.

Go ahead, take a peek and also visit RetailMeNot and voucheroo.co.uk to score with savings you want.

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Responsive Design & Mobile SEO

Posted on Mar 06, 2013 by Calandra Buckner

The digital environment is constantly changing. Consumers are consistently taking in information through various channels, which include: laptops, desktops, smartphones, tablets, and even smart TV’s. Smartphones especially, have become so indispensable to our daily lives that 80% never leave home without their phones in hand. Given this shift in devices and usage, organizations need to adopt websites that are functional, searchable, and provide a great user experience to visitors in all aspects. There are SEO’s for all types of businesses such as plastic surgeon SEO. This is where responsive design comes into play. Responsive design refers to having a website that is designed and programmed specifically so that the design layout is universal across all platforms. The chief benefit of having a responsive design is that you don’t need to have separate mobile, tablet, and PC versions of your site. Responsive design is a shift in how we view websites across all devices. However, most don’t realize that a responsive design layout is a little different from a mobile design layout. A mobile website refers to designing a website that will appear on smartphones and tablets in the most user friendly way possible for those screen sizes and the correlating style of interaction. Design layouts for mobile websites aren’t usually the same or largely congruent to the desktop version of the site.

Although design layouts and aesthetics for responsive sites are meant to span across all devices, optimization is still an important aspect of any website. Let’s take into consideration the following statistics:

  • 50% of mobile searches lead to purchase
  • 95% of smartphone users have searched for local information
  • 61% of users call a business after searching and 59% visit the location
  • 90% of these people act within 24 hours

Given that more and more people are searching for information through mobile devices, search engine optimization is an important piece of the puzzle that may sometimes get looked over. According to Google, responsive design and seo hamilton go hand in hand, more specifically mobile SEO. Mobile SEO consists of numerous best practices that should be implemented for optimal mobile usage, but here are a few key things to remember:

  • Fully optimize all local listings on both Google and Bing. Most mobile cenaless comprar search results are largely influenced by geo-location.
  • Target shorter keywords in order to show up in mobile search results. Most users searching through mobile devices tend to use shorter keywords, which indicates that these searches are usually fast or quick in nature.
  • Enable mobile web analytics in order to make data driven improvements to your mobile SEO efforts.
  • Focus on usability and ease of use.  Users are more likely to bounce from a mobile site if they can’t (1) easily find the information they’re looking for, (2) the load time of the mobile site is slow, or (3) the website isn’t optimized for mobile use. These among other things will deter a mobile user form your site.

It’s easy to see that responsive design and fully optimized mobile websites are a sign of the next frontier of the digital landscape and should be adopted by any organization that doesn’t want to be left behind.

Need a hand establishing your company’s online presence, specifically in the mobile space? Give us a call or shoot us an email today. Over the years, we have established a proven method to help our clients achieve their marketing goals. We have also built lasting relationships with strategic partners such as Apogee Results. Together, we can help your business be a dominant player on and off the field.