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HMG named a Leading Digital Marketing Agency

HMG named a Leading Digital Marketing Agency

Posted on Aug 24, 2015 by Tanner Hertzog

We have some fantastic news to share with you guys! We were recently recognized by Clutch as one of the “Leading Digital Marketing Agencies” in Texas! Simply put, Clutch identifies leading software and professional services firms that deliver results for their clients. These decisions and recognitions are based on a matrix of factors including company experience, client list, industry recognition, market presence, and client reviews.

“The strongest agencies are dedicated to keeping up with the most current trends in the technology industry,” stated Ayrald Hubert, Senior Analyst at Clutch. “These Texas based firms work diligently to provide their clients with the newest and most cutting-edge digital strategies available.”

We are flattered to have been named a leading digital marketing agency, and cannot thank Clutch enough for this honor! Be sure to head over to our profile on Clutch’s website to view our near perfect rating and read some reviews from our past clients!

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#1: The Necessity of a Responsive Website

#1: The Necessity of a Responsive Website

Posted on Aug 18, 2015 by Tanner Hertzog

Drumroll please…… We are finally at #1! We saved not only the “best” for last, but also the most important as well! With the staggering growth of mobile devices like smart phones and tablets, as well as mobile device usage, via games, apps, social media, and websites, it is now more essential than ever that your business website is mobile friendly. Your website should be versatile in every way so that your clients and prospects can easily browse and find information, regardless of what type of device (phone, tablet, desktop, etc.) they are using.

You may be asking yourself, “What is responsiveness?” Responsiveness is basically exactly as it sounds, responsive. As mentioned above, people are accessing websites from a multitude of platforms these days. When a website is responsive, it’s display and overall functionality molds and forms to whatever platform is being used at the time, in order to keep a consistent flow for the user. We have all gone to a website on our phone before and been frustrated because it was to big for the screen, or you had to zoom in and out throughout your entire time on the site… This is not fun at all, and is very detrimental to your audience!

We have done our best to outline the benefits of a responsive website for you below, and we highly recommend you read these thoroughly so that you understand the true value as well as necessity of responsiveness in todays world.

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#2: Customer Driven Design

#2: Customer Driven Design

Posted on Aug 07, 2015 by Tanner Hertzog

In case you missed it, we have been counting down our top 4 metrics for a successful website and website redesign. Starting at number four, Optimize Your Site For Social Media, then following it with the importance of Incorporating Appropriate and Relevant Content, and now leading up to our newest post: Customer Driven bulldog infographics Design!

One of the most important things your website needs to accomplish is connecting with your target audience. After all, what is the point of having a website if it doesn’t provide any value to your business? We have been discussing many ways to improve your current website to adhere to your target audience by adding relevant content, integrating social media, etc… The reason we mention those first is because they all factor in to our next metric: Customer Driven Design. It sounds simple and obvious, but you would be amazed at how many websites are designed without a deep and solid understanding of their target audience and how they navigate the web. To help you get a better understanding of what exactly a customer driven design means, we have offered up some special “tips.”

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