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Knock Your Block Off

Knock Your Block Off

Posted on Apr 27, 2017 by Ian Wilson

Few things are more frightening to a creative than the blank page used to begin every project. It can be unnerving, and you may lock up. Then after jotting down a handful of ideas, you face a new challenge. This time your subconscious is trying to break your stride by sowing the seeds of fear, self-doubt, and temptation.

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6 Ways to Keep up With Daily Trends

6 Ways to Keep up With Daily Trends

Posted on Apr 25, 2017 by Alyssa Zucker

The word “trend” is defined as: “a general direction in which something is developing or changing.” So given that trends are inherently dynamic, the challenge to stay current can be daunting. Industries within the digital sphere require constant adaptation to trends, and identifying them (for which there are many different methods) is always the first step. Keeping up with daily trends is an essential element for creating content that is relevant to your consumers. Diligence here will also better equip you to avoid costly mistakes, through a greater understanding and awareness of social issues and controversy.

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Today’s Special: Acronym Soup!

Today’s Special: Acronym Soup!

Posted on Apr 20, 2017 by Ian Wilson

In this modern world of information being generated, processed, validated; flying this way and that; not to mention adhering to character limits–abbreviations help us to condense important concepts for quick communication. Two popular, and often confused, methods for abbreviating an idea are acronyms and initialisms. Both use the initial letter of each word in a phrase, with the key difference being that acronyms form a word that can be spoken, while the letters are individually pronounced for initialisms (think NASA versus the NSA).

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Congrats to our Clients

Congrats to our Clients

Posted on Apr 18, 2017 by Alyssa Zucker

Two of our very own clients recently closed multi-million dollar deals, and we could not be more honored to have had a hand in their success! In helping these companies perfect their web presence, we have grown fond of our clients and their work, and are thus gleaming like proud parents at their success. We want to extend our most sincere congratulations to AcadmeicWorks and RetailMeNot on their new acquisitions!

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Easter in Austin

Easter in Austin

Posted on Apr 14, 2017 by Alyssa Zucker

If there is one day that embodies all things Spring, it’s Easter. Floral prints, outdoor activities, and an emphasis on brunch make this holiday the epitome the season. We already know Austin thrives in brunch, and Austinites consistently take advantage of the copious sunshine by exploring the many fun things to do outside. In other words, this holiday has Austin’s name all over it. There are many different ways to tackle Easter, and Austin offers a myriad of ways to spend the day.

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How Influencers Have Impacted Marketing

How Influencers Have Impacted Marketing

Posted on Apr 13, 2017 by Emily Ballard

Influencer marketing seems to be taking the lead as this year’s most “influential” marketing approach. Have you ever noticed someone you follow on Instagram, Facebook, Twitter or Snapchat mention different products from time to time? I hate to break it to you, but that influencer you follow was more than likely paid to mention that product on their personal feed. This approach gives companies access to thousands, if not millions, of people they would not have otherwise been able to reach.

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