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The Gift of Giving: Corporate Social Responsibility’s Effect on Branding Strategy

The Gift of Giving: Corporate Social Responsibility’s Effect on Branding Strategy

Posted on Feb 28, 2018 by Natalie Matthews

This year, we saw a one-minute Super Bowl spot from Toyota featuring a Paralympic athlete and the journey she took to increase her chances of winning a gold medal. Heartwarming and inspiring—no cars were featured in the ad, which promoted the phrase, “When we’re free to move, anything is possible.” So what does this say about what we value as consumers? Are features and benefits our main concern? The fact is, in a world with so much variety, availability, and interconnected commerce, we subscribe to the brands we choose to invest loyalty in, not the products we choose to buy.

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Meet Brandon, Our New Web Developer

Meet Brandon, Our New Web Developer

Posted on Feb 27, 2018 by Courtney Bateson

HMG Creative has a new team member! We would like to introduce Brandon, our newest addition to our web development team, who originally grew up in the Appalachian mountains of Kentucky and migrated to Austin for the opportunities in the Tech Industry.

Brandon started in the Tech world fixing computers for friends and family in High School, which eventually turned into running an IT Services and Web Development business in college. He studied Biology while at the University of Cincinnati but decided to switch career paths into becoming a full-time Web Developer. Having ran several teams and worked in a variety of industries, Brandon has a wealth of technical experience that he’s excited to bring to HMG Creative.

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Our Top 5 2018 SXSW Brand & Marketing Panels: What’s Changing the Game?

Our Top 5 2018 SXSW Brand & Marketing Panels: What’s Changing the Game?

Posted on Feb 21, 2018 by Natalie Matthews

As we all know, SXSW is just around the corner, which means expansive opportunities for the exchange of new ideas, the introduction of multiple industry advancements and crowds of the biggest and brightest innovators of our day and age. Keeping up with the constant stream of developing media and technology can be a big task. Fear not. This time around, we’re bringing you the top 5 panels that will aid in staying on the cutting edge of branding and marketing. Learn what makes these some of the most instrumental topics for the future of our industry.

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Meet Courtney, HMG’s Newest Member

Meet Courtney, HMG’s Newest Member

Posted on Feb 19, 2018 by Courtney Bateson

Hello hello, I’m Courtney Bateson, HMG’s new Marketing Coordinator. I am so thrilled that my journey has brought me here, and I can’t wait to dive into this role to give it my all.

Born and raised in the north of England, I’m a lover of all things creative. Traveling, photography and food are my main points of interest and I usually find a way to combine the three in my spare time. I studied Marketing Management at University in Manchester and it was here where I had the opportunity to study abroad. Enticed by the scorching hot summers and the endless supply of BBQ that Texas had to offer, I chose to study at Texas Tech University. Next thing I knew, I was in the high plains of Lubbock, adapting to a new academic system and integrating into a completely different culture. I screamed with excitement when I saw a tumbleweed rolling down the street for the first time – embarrassing, I know.

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The Ultimate Dinner Date: Valentine’s Day in Austin

The Ultimate Dinner Date: Valentine’s Day in Austin

Posted on Feb 13, 2018 by Natalie Matthews

It’s February and love is in the air. The time has come for red and pink to color our worlds and to celebrate those we hold dear.

Whether you’re looking for the perfect romantic spot for you and your significant other, or you’re just ready to treat yourself to a meal that you deserve, there’s a place for everyone in Austin this Valentine’s Day. Known as a destination for culinary invention and gourmet classics alike, Austin continues to bring delicious and delectable food to its people year after year. Here at HMG, we have compiled a list of some of the newest restaurants and dives for a taste of the best that this city has to offer.

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Shopping Without a Basket: How E-Commerce Is Shaping The Consumer Experience

Shopping Without a Basket: How E-Commerce Is Shaping The Consumer Experience

Posted on Feb 07, 2018 by Natalie Matthews

When is the last time you have walked into a store just to try on that shirt and redeem the coupon you received via email last month? The last time you’ve checked the reviews on that electronic you’ve been anticipating for a year, just to wait in line for 6 hours on the day it is released at Best Buy? Is it that we are becoming more impatient and comfortable with a screen controlling our purchases? Or could it be that buying online is the most efficient and economical option for today’s society?

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