Whether you’re writing a proposal, newsletter, or even a blog, the top thing on your mind is probably not changing the alignment of your document from its default setting. However, sometimes it’s not the best idea to stay on the ever-so-safe left-justified setting. Consider this: the way in which your page is justified and even the width of your paragraph can have a huge impact not only on the appearance of your writing but also on its readability. Rather than leaving it up to Microsoft or Google to choose the best setting, here’s a quick rundown on how to align your writing documents to make sure people aren’t simply skimming through your valuable content:
Posted on Jan 30, 2019 by Da Jin Kim
Posted on Jan 25, 2019 by Da Jin Kim
Typography is more than the font you picked for the last blog you wrote. When done right, typography will set a tone for your brand. It can be light and fun or serious and formal. Simply stated, typography is defined as the style or appearance of your writing.
Posted on Jan 23, 2019 by Da Jin Kim
HMG is excited to see our team grow as we welcome the newest addition to our fam, the talented John Paulsen, as our Senior Brand & Marketing Strategist. With ample experience as an entrepreneur himself, John is eager to learn, build great friendships, and find meaning in everything that he does this year. If you’re anything like us, you can’t wait to get to know John! In order to get the full scoop on our newest member, we’ve asked him some fun questions following a quick background:
Posted on Jan 15, 2019 by Sarah Hetrick
Essentially, brand awareness is the level of consciousness that people have with your brand. It’s a measure of how easily people recall your brand when thinking about a product or service.
If you want to successfully build brand awareness, then email marketing is the way to go. Why? Because email marketing allows you to reach people on a channel they use several times every single day.
Posted on Jan 04, 2019 by Sarah Hetrick
New year = new trends. When it comes to design, staying at the forefront of new trends doesn’t just make you “cool;” it directly impacts the success of your business – including sales, reach, and engagement. In the ever-evolving world of design, it can be hard to keep up with what’s most important and what’s coming next. As techniques begin to shift away from some of the trends that have become so prevalent in the past few years, here’s what you can expect to be top priority in 2019: