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Marketing & Advertising: Can You Name the Difference?

Marketing & Advertising: Can You Name the Difference?

Posted on Mar 27, 2019 by Da Jin Kim

Although advertising and marketing are often used interchangeably, the two terms represent different aspects of the business process. While marketing encompasses the entire process of selling a product or service to a certain audience, advertising focuses on a particular facet of this process.  Continue Reading →

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Your Brand Story: How to Identify your Driving Ambition

Your Brand Story: How to Identify your Driving Ambition

Posted on Mar 15, 2019 by Sarah Hetrick

A company with a mission or a mission with a company.

The difference is what Blake Mycoskie identified early on in his development of TOMS Shoes, a for-profit shoe business that quickly became one of the most successful and influential business models in recent times. TOMS is based on the one for one model: buy one pair of shoes and another pair will be donated to a child in need. Continue Reading →

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How Retargeting Ads Can Boost Your Business

How Retargeting Ads Can Boost Your Business

Posted on Mar 08, 2019 by Da Jin Kim

When considering the success of a digital campaign, the first metric that often comes to mind is the number of impressions. This is essentially the number of viewers who get a glimpse of your website, social media post, or any other company page during a campaign. Although impressions can indicate success for goals like brand awareness, your conversion rate may be a better measurement to track if your company is looking for tangible results.

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