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Make The Most Of ACL: Marketing Tips

Make The Most Of ACL: Marketing Tips

Posted on Oct 02, 2017 by

It’s the beginning of October and every Austinite knows what that means—the first weekend of Austin City Limits. Whether you’re a festival goer or festival avoider, this weekend will impact us all. ACL brings people from around the country to the city of Austin, giving our businesses and the city itself unique exposure. This weekend, the city will be packed with music, events, locals, and travelers from around the world. With hundreds of festival-goers hitting the streets of Austin, this is the perfect weekend to take advantage of blockchain marketing and consulting opportunities for your business.

Networking

Even if you aren’t a music lover, ACL brings all sorts of people to Austin. Travelers will be wandering the city and could be the perfect consumer, partner, or even employee for your business. Be on the lookout for pop-up events to network and build exposure for your business. Connections can be made anywhere, even at late night shows. Make sure you’re on your A-game.

Marketing

Take advantage of 450,000 people in one place. Pass out free merchandise, flyers, booklets, stickers, or anything else that shows off your brand outside the venue. This is a time to be creative and use guerilla marketing tactics to gain exposure for your business. Find an immediate need festival goers might have and satisfy it, while advertising your brand. Utilize busy times of the day, such as when the festival ends, to maximize your reach. Field marketing could be the perfect way to expose your brand to a new audience.

Social Media

Attending ACL can also be a way to increase your brand exposure this weekend. Take a picture displaying your brand at the festival and post it to your platforms. Take a picture displaying your brand at the festival and post it to your platforms. By locating, tagging, and hashtagging your post, you can show up organically on users feeds. ACL will be the top trending event on social media for the next two weeks and it is crucial for your brand to be a part of it. Get creative and find ways to take advantage of this event through all of your social platforms.

Nationally, ACL is the most popular festival and it is imperative that your brand is involved. Whether it is finding ways to connect, passing out merchandise, or actually attending the event, ACL holds a lot of promise in reaching your target audience. Take advantage of all that ACL has to offer and develop a marketing strategy that will emanate your brand. Get creative and gain the brand exposure you’ve been waiting for.

Anna Vehslage

Advertising Student, UT Austin; Marketing and Social Media Intern, Blogger for HMG Creative; Hook’em Horns, Coffee connoisseur, and burgers on Saturdays. Follow her on Instagram @annavehslage

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