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My Internship at HMG—What I Learned

My Internship at HMG—What I Learned

Posted on Aug 01, 2017 by Alyssa Zucker

Having taken two advertising classes before beginning my internship with HMG, my knowledge of the marketing industry was limited. I remember sitting in the conference room listening to all the tasks I was going to take on and all of the social media accounts I was going to manage and being so excited to expand my knowledge in the field of marketing. Fast forward seven months, and I can honestly say I’ve gained value far beyond the tasks given to me.

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Which Blogs Generate the Most Traffic?

Which Blogs Generate the Most Traffic?

Posted on Jul 27, 2017 by Alyssa Zucker

As part of your inbound marketing strategy, the goal of publishing blogs is to generate traffic; however, generating traffic through a blog channel can be quite challenging if your blogs are not catching your readers’ attention. It is crucial to understand your target audience and what interests them in order to give them a blog worth reading. Here are six types of blogs that give you the best chance at generating traffic:

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The Importance of Wireframing—What You Need to Know

The Importance of Wireframing—What You Need to Know

Posted on Jul 20, 2017 by Alyssa Zucker

As consumer power continues to rise, it is imperative to create a seamless user experience throughout your website. Wireframing is an aspect of user experience design that includes developing a skeletal framework of the website, and maps out content for functionality with the user journey in mind. By breaking the site down into it’s basic elements, designers are able to layout the skeletal roadmap of the overall website navigation and page structure before any visual elements are implemented. The user’s journey should be top-of-mind in creating the blueprint for website navigation ensuring top-notch, seamless usability. This will make desired information much easier to find, and ultimately drive business.

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Why Your Business Needs a Marketing Strategy

Why Your Business Needs a Marketing Strategy

Posted on Jul 18, 2017 by Alyssa Zucker

There are many complex components that make up a well-developed marketing strategy, and without direction, these components will have no connection to one another, and thus lose purpose. Your business’ marketing efforts can get lost in the shuffle of aimless ads and marketing tactics all too easily if your strategy is not well devised. A marketing strategy’s purpose is to bind each component seamlessly; to connect the dots of your objectives, audience, and methods all in a cohesive manner.  

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Is SEO Still Relevant in Marketing?

Is SEO Still Relevant in Marketing?

Posted on Jul 13, 2017 by Alyssa Zucker

The general concept is that higher value content achieves a higher ranking in search results, which ultimately increases visibility and drives website traffic. Search engine optimization (SEO) gives your site a fighting chance, by aligning its structure and content to the complex algorithms used by search engines. However, these algorithms and strategies are constantly changing, and have thus made it a struggle to keep up. In a quality-focused world of consumer choice, the question arises: is SEO is still relevant?

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Five Tips For Your Newsletter

Five Tips For Your Newsletter

Posted on Jul 06, 2017 by Alyssa Zucker

Newsletters are potent in not only staying top-of-mind with existing customers to keep them returning, but also setting yourself on a prospective customer’s radar. Because of the ability to segment prospects and reach specific target audiences, email marketing is still one of the most profitable methods of marketing. Email marketing enables you to create newsletters that are optimized to appeal to specific audiences, and easily reach prospective customers. To optimize your newsletter you’ll want to focus on these five things:  

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