We’ve all heard that a sleek, well designed website is vital for a business, but why exactly is good web design so important? Well, HubSpot breaks it down via Red Website Design’s data and infographic. It dictates exactly what impacts Internet users the most, including Load Time, Color Scheme, Layout, Trust, and HTML 5. If the primary load time is less than one second, 4.6% percent traffic growth is achieved, while four seconds or more results in negative traffic growth. For color, green has 3.0% traffic growth, while red comes at a 1.35% growth loss. For layout, the first two paragraphs are very important, users look in an F-shaped pattern, and 70% of people look at lists with bullet points. 94% of people cite design as a reason they do not trust certain websites. Finally, 27% of sites use HTML 5 – those sites account for 49% of pageviews. For all of the data laid out in a very clear manner, check out the full infographic.
Posted on Apr 20, 2015 by Cameron Francis
Posted on Apr 13, 2015 by Cameron Francis
When people think of a brand often the first image that comes to mind is the logo. Companies like Nike, Apple, and Starbucks can be identified if you only see the logo – the name is not even necessary. In today’s digital world, branding is way more than just a logo. A consistent identity must go very deep within company collateral. It needs to communicate not only the values of the company, but also the careful precision and attention to detail.
Posted on Apr 08, 2015 by Cameron Francis
After four months of being a spring intern for HMG, I am wrapping up my internship as I finish my last month of classes at The University of Texas at Austin before graduation. As the spring Social Media and Marketing Intern, I have been able to get my hands on a ton of projects throughout my time here. It has been an incredibly valuable experience for me – both personally and professionally.
Posted on Apr 06, 2015 by Cameron Francis
April in Austin is one of the nicest months of the year. The weather is just perfect, making it a great time to go kayaking, hiking, biking, or cruising around the city with your windows down. Spring has officially set in, and to help you kick it off in the best way possible, we have a list of five fun things to do this month!
Posted on Apr 01, 2015 by Cameron Francis
SXSW 2015 came and went with a bang, per usual. We had a great time checking out Interactive panels and keynotes, some films, and great bands in the sun (and a lot of rain). To wrap it up, we are running two blogs: a previous one on awards and then this one on top speakers. There were over 600 sessions at SXSW Interactive – the majority of the sessions were picked via users on the SXSW PanelPicker, with more than 3,000 ideas entered. Needless to say, it was very hard to choose the top speakers. Before SXSW, we ran our top 5 speakers to see – now we have our top 5 speakers that we saw.
Posted on Mar 30, 2015 by Cameron Francis
Just like that, that’s a wrap of SXSW 2015. We had a great time checking out Interactive panels and keynotes, some films, and great bands in the sun (and a lot of rain). To wrap it up, we will be running two blogs: this one on awards and then an upcoming one on top speakers. Two of the most important awards for Interactive honor incredibly innovative companies, products, and startups. The SXSW Accelerator Startup Competition has 48 technology companies go head-to-head in a two-day competition with six winners, while the SXSW Interactive Innovation Awards focuses on evolving and broadening trends of the digital industry, giving out fourteen awards and four special honors.