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Your Brand Story: How to Identify your Driving Ambition

Your Brand Story: How to Identify your Driving Ambition

Posted on Mar 15, 2019 by Da Jin Kim

A company with a mission or a mission with a company.

The difference is what Blake Mycoskie identified early on in his development of TOMS Shoes, a for-profit shoe business that quickly became one of the most successful and influential business models in recent times. TOMS is based on the one for one model: buy one pair of shoes and another pair will be donated to a child in need. Continue Reading →

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How Retargeting Ads Can Boost Your Business

How Retargeting Ads Can Boost Your Business

Posted on Mar 08, 2019 by Da Jin Kim

When considering the success of a digital campaign, the first metric that often comes to mind is the number of impressions. This is essentially the number of viewers who get a glimpse of your website, social media post, or any other company page during a campaign. Although impressions can indicate success for goals like brand awareness, your conversion rate may be a better measurement to track if your company is looking for tangible results.

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All About Amplify Austin Day: February 28, 2019

All About Amplify Austin Day: February 28, 2019

Posted on Feb 27, 2019 by Da Jin Kim

No matter where you are or how you spend your day, there’s nothing quite like coming together as one big community. Although it doesn’t require being president of the HOA or picking up trash along the highway everyday, there are little things that you can do to be an active member of your community. A great way to do this is by giving back to the local nonprofits that strive to make Austin a better place to live every single day. Continue Reading →

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How Social Media Marketing Can Improve Brand Reputation

How Social Media Marketing Can Improve Brand Reputation

Posted on Feb 18, 2019 by Da Jin Kim

In today’s world, social media remains one of the most dominant digital topics, as leading platforms continue to expand their audiences and account for a growing share of consumers’ time spent on the web.

Considering nearly half of social media users tend to share other people’s content more than their own, the way in which businesses use social media as a marketing tool is highly imperative to their success. Continue Reading →

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5 Unique Valentine’s Day Traditions from Around the World

5 Unique Valentine’s Day Traditions from Around the World

Posted on Feb 13, 2019 by Da Jin Kim

While Valentine’s Day is universally accepted as a day dedicated to love, the way in which we express that love can differ from person to person. When it comes to Valentine’s Day traditions, we oftentimes believe that we all celebrate this special day in the same way, on the same day — a special date, chocolates, and maybe some roses on February 14th. However, it seems like the rest of the world has a different idea when it comes to this holiday. Here are some interesting, unique, and just plain clever ways that other countries celebrate love: Continue Reading →