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A New Marketing Strategy: Drip Marketing

A New Marketing Strategy: Drip Marketing

Posted on Apr 27, 2015 by Emily Weeks

Have you heard of drip marketing? To give you a real-life reference, the phrase comes from “drip irrigation”—the agricultural process of watering plants and crops with a small amount of water over a long period of time. Hopefully I haven’t lost you yet, because when applied to marketing and sales it’s a lot less boring. Essentially, with a drip marketing campaign, short, quick bursts of sales content are sent out (for example, via email) over a designated period of time. Drip marketing contrasts to bombarding customers with an overload of marketing material that they’d most likely toss to the side, or send right to spam. Still confused? Check out this infographic for ideas on how to launch your own drip marketing campaign.

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An Update on Pageless Design

An Update on Pageless Design

Posted on Mar 23, 2015 by Emily Weeks

Awhile back, we wrote a blog post about Pageless Design. Now, as promised, you’re getting more information about the growing trend. In case you missed my last post, Pageless Design is a type of web design that encapsulates an entire site’s data into one seamless webpage. It’s compelling to visitors because it tells a story while simultaneously being visually pleasing. While not appropriate for every website, Pageless Design is perfect for startups, freelancers, small retailers and those selling a single product or service, such as a chef or author.

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The Best Household Boredom Solution: Uncle John’s Bathroom Reader

The Best Household Boredom Solution: Uncle John’s Bathroom Reader

Posted on Feb 11, 2015 by Emily Weeks

Ever see those stacks of books people have in guest bathrooms at their homes? Home décor magazines, outdated tabloids and self-help books may come to mind. You might even be guilty of having a large (and growing) stack in your own bathroom. We present to you an alternative: Uncle John’s Bathroom Reader. What is it, you may ask? Uncle John’s Bathroom Reader is a series of books filled with short articles chock full of trivia ranging from history to sports to pop culture—and they’re funny, too. But despite its name, Uncle John’s Bathroom Reader isn’t only for the porcelain throne. Leave the book on your living room table for guests to peruse, or bring it with you on a long family car ride for some laughs along the way.

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Great Companies With Lackluster Web Presences

Great Companies With Lackluster Web Presences

Posted on May 20, 2014 by Emily Weeks

*This article was originally posted on imediaconnection.com but is written by HMG Creative.

Online, a good web presence can make or break your company. If a potential hollywood customer lands on your site and is immediately overwhelmed by an overload of information, hard-to-read text and advertisements, they will likely be turned off and go elsewhere to find a similar service. Who would waste their time browsing through an impossibly confusing site?

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Top 10 Happy Hour Spots in Austin, Texas

Top 10 Happy Hour Spots in Austin, Texas

Posted on May 15, 2014 by Emily Weeks

If there’s one thing we can all agree on, it’s that here in Austin, Texas, we work hard. And hard work deserves a little reward every now and then. Sometimes that reward comes in the form of a paycheck. Other times, it comes in the form of a beverage. Therefore, to follow up our Best in ATX blog post, we’ve put together a list of the best happy hour joints in the city where you can unwind after a stressful day at work for MyCasinoBonus.

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My Year at HMG

Posted on May 12, 2014 by Emily Weeks

Photo courtesy of Natalie Schulte

Photo courtesy of Natalie Schulte

It’s hard to believe it’s only been a year since I first walked in the doors at HMG, but in these twelve short months I can hardly believe the experience I’ve gained here. Right off the bat, I was told I wouldn’t be the typical coffee-fetching intern (been there, done that)—and I truly wasn’t. Despite joking around that if we ever got Franklin BBQ for lunch, I would be the one sent to wait in the never-ending line, I really felt like I was an integral part of the team; that I was more than just “the intern.” I was always encouraged to share my ideas and thoughts, something I feel is important in any working environment. I even got to develop and pitch several marketing campaigns, which has given me invaluable experience.

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