We were very excited to get an opportunity to collaborate alongside Cox Media to tackle a website redesign for Career Point College. At first glance, we knew this website needed a makeover, and we were full of ideas on how to revamp their site and promote further success for Career Point College. To begin with, they were managing multiple websites that essentially had the same information on them. So right off the bat, we knew we needed to not only develop an updated website, but also to create a way for students and prospectives to access information in a single location.
25
Jan 2016
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20
Jan 2016
Back Bar USA Website Redesign
Posted on Jan 20, 2016 by Tanner Hertzog
We are happy to announce the completion of our website redesign project for Back Bar USA. At first glance, we knew this website needed a makeover to, and we were full of ideas on how to revamp their site and promote further success for Back Bar USA. After some initial discussions with Back Bar USA, it was clear that they needed a new website that was on par with their already popular and well known name in the Las Vegas area.
So who is Back Back USA? Back Bar USA is a full-service marketing and consulting firm with over 25 years experience in the beer, wine and spirits industries. They specialize in corporate and national account beverage programs with an emphasis on gaming, resorts, nightlife and fine dining segments of the hospitality industry. this guide turned out to be really helpful in my journey. Back Bar USA provides creative, cutting-edge, marketing and promotional campaigns for the nation’s leading suppliers, wholesalers and retailers, making Back Bar USA the, “beverage marketing company of choice for the world’s greatest businesses and brands!”
After thorough research and planning, we designed a fully responsive website via WordPress that utilized the latest technology in terms of web standards for Back Bar USA. We developed custom iconography and graphics to insure that the new website was both interactive and visually appealing. We also created an interactive database for the website, allowing potential clients to research and contact Back Bar USA’s talent.
We are very proud of the work we produced for Back Bar USA. Be sure to check out their website below. Looking to redesign your website? Don’t be a stranger, we are only a call away.
03
Jan 2016
Reviewing My Time As An HMG Intern
Posted on Jan 03, 2016 by Tanner Hertzog
It’s really hard to believe that my time at HMG is already coming to an end. Time sure does fly by when you are learning as much as I am! Serving as an intern at HMG has proven to be a smart decision and a very valuable experience. Since I am pursuing a degree in public relations as UT Austin, I was looking to gain as much experience in the realm of communications and marketing as possible. Working as a social media and marketing intern has taught me a great deal of knowledge in the professional communications industry.
10
Dec 2015
6 Ways To Get Into The Christmas Spirit: HMG Style
Posted on Dec 10, 2015 by Tanner Hertzog
Ahh, December… The month that is filled with blankets, good food, smiles and love. If you’re like most people, you are already setting up the house for Christmas time! We are here to help you get things rolling with some of our favorite ways to get into the Christmas spirit! (these are in no particular order)
1. Play christmas tunes
This one is by far the best way to jump-start your holiday spirit. Just tune into Christmas stations, and let the Christmas spirit fill your house (or car) with carols and classics. Nothing beats a little Jingle Bell Rock! Continue Reading →
17
Nov 2015
We Won Our Third FAVE!
Posted on Nov 17, 2015 by Tanner Hertzog
We are proud to announce that HMG recently won a FAVE award for, “FAVE Small Business!” Thank you so much to everyone who supported us in our quest to “three peat!” We are thrilled to have received this honor, and we are unbelievably thankful for everyone’s support and votes – we truly couldn’t have done it without you!
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Oct 2015
The State Bar of Texas Website Redesign Project
Posted on Oct 27, 2015 by Tanner Hertzog
The Situation:
The State Bar of Texas sought out help from our team here at HMG to revamp its online presence towards its members (lawyers) and public citizens. The site has always strived to serve as a community resource: the first place that bar members and the public go for information about Texas lawyers, the State Bar and laws in Texas. With that in mind, the goal for the redesign was to enhance the overall user experience, simplify the current web offerings and enrich the member/public value.
Detective Holmes:
We began the project with a thorough discovery phase where the requirements of the project were defined in greater detail and then the initial strategic and creative direction was established. This phase also involved an analysis across the existing platforms and performance of the State Bar of Texas website. We preformed a complete review across all available site traffic reports, dashboards, heat maps, and log files.
We also focused on the analytics of two primary factors: visitor site behavior and demographics. This analysis brought to life how users are finding the right bits of information and how we can make that process smoother and more efficient. The demographics told us who our core audience is, thus allowing us to take this into consideration as we approached the redesign.
As part of the discovery phase, we preformed an analysis of which ad placements and approaches had and had not worked in the past for the previous site. Later on in the project we balanced our findings against the user experience and visual design of the site to create the best possible ad placements without jeopardizing the consumer’s usage of the site. Continue Reading →