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Saying “I Do” Over Zoom

Saying “I Do” Over Zoom

Posted on Apr 03, 2020 by Thalia R. Carrillo

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Where to Find Us on the Web: Updated

Where to Find Us on the Web: Updated

Posted on Apr 01, 2020 by Thalia R. Carrillo

Whether you’re a current client, a potential partner, or a member of our community, we want to keep you in the loop. We’ve narrowed down a few places you can find us online. If you’re looking for a breakdown of our services, a testimonial, or a way to contact us, you’re in the right place!

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How You Can Help the Food + Drink Business in Austin Right Now

How You Can Help the Food + Drink Business in Austin Right Now

Posted on Mar 24, 2020 by Thalia R. Carrillo

Since our last blog post regarding the COVID-19 virus, from March 13, 2020, we have seen the #socialdistancing phenomenon emerge, a recommendation to limit gatherings to 50 people and then to 10 people, and now we just have to stay inside. We’ve seen the closure of “non-essential” businesses across the country and already, we are seeing business closures and grocery store droughts happening across Austin. The City of Austin recently prohibited gatherings of over 10 people inside and outside (with the exception of governmental, educational, and medical spaces) and sit-ins at restaurants, bars, cafes, etc. Businesses are limited to providing to-go services only. Because Austin is a major hub for the food and drink industry, especially during the SXSW season, local businesses are suffering more than ever. As Austinites, we want to help as much as possible.

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HMG Creative Wants to Help

HMG Creative Wants to Help

Posted on Mar 18, 2020 by Thalia R. Carrillo

The world around us is different than it was yesterday. It is a frightening time for all of us, with the uncertainty of our health and well-being looming over our heads. For many people, it isn’t just our health that concerns us, but our jobs, businesses, and the state of the economy. All around us, it’s quiet. Restaurants, bars, and public spaces are empty. There’s no traffic on the streets. But if you turn on the television or log in to social media, the world seems louder than ever. We are transitioning our daily lives into the digital space, whether that means working from home or conducting business online. As a digital marketing agency, HMG Creative recognizes the need for businesses to communicate with customers and present themselves at their highest capabilities online right now. We want you to know we’re committed to doing our best to ensure that happens for you. Continue Reading →

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SXSW is Canceled, Now What?

SXSW is Canceled, Now What?

Posted on Mar 13, 2020 by Thalia R. Carrillo

SXSW is canceled for the first time in 34 years and all of Austin (and what seems like the rest of the world) is scrambling. Whether you planned on working the festival or attending as a guest, you’ve probably suffered a loss in one way or another. For attendees, refunds won’t be available as the festival is expected to go on at a later date. However, there remains a financial uncertainty for many small businesses, vendors, artists, and freelancers who expected a large portion of their income to come from this event. As expected, Austinites have banded together in efforts to support those who are affected by this cancellation. Here’s how you can help:

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How to Optimize for Conversions Without Ruining your SEO

How to Optimize for Conversions Without Ruining your SEO

Posted on Mar 10, 2020 by Thalia R. Carrillo

Conversion rate optimization (CRO) and search engine optimization (SEO) are seen as integral to the success of a business online – but this can be something of a problem because in some instances the best practice guidelines for each can contradict each other.

SEO focuses on making changes to a business’ website in order that it ranks higher on Google. This is vital in getting more traffic to your site; more traffic means far more potential customers. CRO is the discipline that attempts to get more sales on the site – after all, there is no getting lots of people on your site if no-one is buying.

But the real question is how well it is possible to manage both of these activities at once. Each of them is necessary for the smooth running of your business – so how do you deal with the fact that they don’t always appear to work together? Here we take a look at some of the important ways that you can optimize for conversations while still improving your SEO.

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