When considering the success of a digital campaign, the first metric that often comes to mind is the number of impressions. This is essentially the number of viewers who get a glimpse of your website, social media post, or any other company page during a campaign. Although impressions can indicate success for goals like brand awareness, your conversion rate may be a better measurement to track if your company is looking for tangible results.
Posted on Dec 03, 2018 by Sarah Hetrick
With only one month left in 2018, HMG has had an exciting year full of new business opportunities and challenges.
We’re honored to be included in the top five web design companies listed on Clutch. This time, we’re not just ranking in Austin. We made the global ranks and we couldn’t be more thrilled.
Posted on Oct 24, 2018 by Sarah Hetrick
Stop wasting time on prospects that don’t want what you offer. It’s time to say goodbye to ad blasting the masses and adopt a more precise approach to gain the right customers.
It’s called inbound marketing, and it starts with identifying strangers – the ones that want your products/services.
Posted on Aug 16, 2018 by Courtney Bateson
When a website is launched, many like to think it’s a finished product and the work is complete. However, the reality of the situation is that websites are like houses and cars – they require ongoing maintenance to keep them fully functioning and up to date.
Posted on Aug 02, 2018 by Brandon Zeek
In the wake of the May 25th deadline for GDPR compliance, many brands were left wondering about what they should do to comply with this new European data protection regulation. With advice on the internet ranging from ‘do absolutely nothing’ to ‘pay a consulting company to audit your website and integrate GDPR-specific solutions’, it’s easy to understand why people are confused.