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Making the Most Out of Black Friday

Making the Most Out of Black Friday

Posted on Nov 05, 2020 by Tyler Gehringer

Yup, Black Friday season is almost upon us, and this year it will be accompanied by plenty of fresh challenges. Fortunately, with those challenges come unique opportunities. The increased eCommerce traffic that is bound to take center stage this holiday season could be a blessing or a curse — it all depends on whether or not you’re ready for it. Continue Reading →

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Last Minute Black Friday Tips for your e-Commerce Website

Last Minute Black Friday Tips for your e-Commerce Website

Posted on Nov 15, 2019 by Thalia R. Carrillo

Last year, Black Friday pulled in a record $6.22 billion in online sales. This is a 23.6 percent increase from the year prior. This year, Adobe Analytics predicts that online sales will reach a new record at $7.5 billion. We are now two weeks away from the busiest online shopping season in history. If you’ve not prepared your marketing strategy or tested your online performance, that’s okay! There are still ways to enhance your shop in time to make great sales this holiday season! Here are our last-minute tips for Black Friday 2019:

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Home is Where Amazon’s Heart Is: Is the Lone Star State the One?

Home is Where Amazon’s Heart Is: Is the Lone Star State the One?

Posted on Mar 21, 2018 by Natalie Matthews

Amazon. The company making big headlines last August when it officially acquired Whole Foods and made many customers question, what isn’t influenced by this all-encompassing tech and commerce business? Ranging from the invention of the Echo and Alexa to selling groceries in a cashier-less brick and mortar store coined Amazon Go, the future of our everyday experiences may sit in the hands of this company. Headquartered in Seattle, Washington with over 40,000 employees, Amazon is the largest employer in the city providing its economy with immeasurable value and its environment with multiple treasured amenities. So, what’s the next step for this booming business? Growth has brought CEO Jeff Bezos and the team to search for a second headquarters location amongst some of the most alluring spots in the US.

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Our Top 5 2018 SXSW Brand & Marketing Panels: What’s Changing the Game?

Our Top 5 2018 SXSW Brand & Marketing Panels: What’s Changing the Game?

Posted on Feb 21, 2018 by Natalie Matthews

As we all know, SXSW is just around the corner, which means expansive opportunities for the exchange of new ideas, the introduction of multiple industry advancements and crowds of the biggest and brightest innovators of our day and age. Keeping up with the constant stream of developing media and technology can be a big task. Fear not. This time around, we’re bringing you the top 5 panels that will aid in staying on the cutting edge of branding and marketing. Learn what makes these some of the most instrumental topics for the future of our industry.

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Shopping Without a Basket: How E-Commerce Is Shaping The Consumer Experience

Shopping Without a Basket: How E-Commerce Is Shaping The Consumer Experience

Posted on Feb 07, 2018 by Natalie Matthews

When is the last time you have walked into a store just to try on that shirt and redeem the coupon you received via email last month? The last time you’ve checked the reviews on that electronic you’ve been anticipating for a year, just to wait in line for 6 hours on the day it is released at Best Buy? Is it that we are becoming more impatient and comfortable with a screen controlling our purchases? Or could it be that buying online is the most efficient and economical option for today’s society?

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The 10 Most Common Website Design Mistakes

The 10 Most Common Website Design Mistakes

Posted on Dec 18, 2017 by Gary Stevens

Designing websites is a form of art. No, I’m serious. You probably don’t think of it in that way, but when creating your site you are indulging in a creative practice. And like bad art, bad websites like this one can be truly painful to look at. Designing a good website is certainly hard, but there are also some pretty simple rules. Today, I’m going to take you through the most common mistakes that website designers make.

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