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Chatbots—It’s “a bot” time you get one

Chatbots—It’s “a bot” time you get one

Posted on Oct 18, 2017 by Anna Vehslage

Social media and messaging apps have led to the evolution of bots. A bot is a computer program that automates certain tasks by chatting with a user through a conversational interface like a messaging app. Interactions with bots can be straightforward such as asking a bot for the location of a restaurant, or more complex, like troubleshooting your internet service. In a world of immediacy and instant demand, simply offering an app won’t cut it anymore. Consumers expect an immediate response when it comes to customer service, and bots offer quality service before the customer even comes across an issue. If you haven’t invested in bots quite yet, here are a few reasons you should consider:

Immediacy

In the fast-paced, hyper-connected society we live in today, it is no secret that consumers are losing patience—patience in a restaurant, patience in a store, patience in traffic, and, most importantly, patience on the internet. Efficiency is the power of bots. Bots meet the users where they already are and provide solutions. For example, Pizza Hut is using chatbot marketing in their social media strategy to receive food orders for delivery. You can now place a pizza order directly through Facebook and Twitter. Bots are paving the way for brands to meet consumers where they are at all times and provide instant gratification.

Conversation

The internet has formed into much more of a conversational platform over the past decade through social media. Consumers, especially millennials, are used to mobile being a primarily conversational device—regardless of what they are using it for. Having a chatbot integrated within your site is becoming a necessity, as 53% of conversions are happening on a mobile device, surpassing desktop conversions. Bots provide businesses with a strategy to individualize their conversations at scale. Reaching consumers where they already are is crucial, and, through chatting with a bot, customers can interact with a brand and feel that their needs have been thoroughly met.

Targeting capabilities

Not only are bots a great way to interact with a consumer, they are emerging as a strategic marketing tool. Bots get smarter when they are integrated into a customer relationship management platform. They can leverage past conversations and unique preferences to retarget a consumer. Messaging apps have a retention rate that is almost double the number of other types of apps, which means this is a great platform for marketers to ensure their messages are heard. Chatbots capitalize on automation through platforms that can reach large audiences.

Chatbots will continue to rise in popularity as a way to interact with consumers, increase immediacy, and ensure viewability. In fact, six of the top apps used globally are messaging apps. Bots are revolutionizing conversations with consumers, and it is imperative to stay up-to-date with these trends so your brand doesn’t fall behind.

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Is your web URL missing the ‘s’ in https?

Is your web URL missing the ‘s’ in https?

Posted on Sep 20, 2017 by Anna Vehslage

Throughout history, we have seen a direct correlation between the rise in population and the rise in crime rates. This has held true in the digital space as well with cyber thefts as the fastest growing crime in the U.S. From intruders to hackers, it is imperative now more than ever we as professional marketers secure our websites to protect both our business and our users. Google has recently campaigned for website owners to convert to HTTPS by rewarding secure URLs with a minor SEO boost. Google currently holds 77.43% of the market shares, making SEO vital to the success of your business’ site.  Not only is making the switch the ethical thing to do, it’s quickly becoming a necessity.

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Basics of Inbound Marketing

Basics of Inbound Marketing

Posted on Jul 25, 2017 by Emily Ballard

Optimizing your website’s keywords, call-to-actions, and landing pages are fundamental in search engine optimization and getting started with inbound marketing. It takes time to rank higher through organic SEO methods, but inbound marketing is one of the most cost-effective ways of capturing the attention of high-quality prospects. The second most important contributor to organic search engine optimization is producing blog content that is knowledgeable on topics within your industry and valuable to your ideal customer. Optimizing your website for conversion and creating content that that resonates with your readers will set you up for continuously bringing in high-quality leads.

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How We Work With Clients

How We Work With Clients

Posted on May 16, 2017 by Emily Ballard

Finding the right agency can be a difficult and stressful process, usually due to several factors simultaneously in motion. You may need help developing a branding strategy before it’s time to begin the web project, or you may need to coordinate ongoing marketing efforts, such as PPC or retargeting, within the scope of a much larger project that is already underway. It can also be tough to choose an agency that fully understands and harmonize your story, brand and culture consistently through every single project. However, the right fit is usually self-evident, meaning that you’ll know when you’ve found the right one.

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Understanding the Basics of Google Analytics

Understanding the Basics of Google Analytics

Posted on May 09, 2017 by Emily Ballard

Google Analytics is a potent tool for leveraging data to gain insight into your current audience, as well as develop a deeper understanding of how to reach your target audience. Top marketing professionals analyze data obtained through Google Analytics to identify how, and from where, website visitors are arriving (we’ll dig into this in a little bit). If you aren’t already utilizing this incredibly powerful service, here’s an overview on how you can make smarter, data-driven decisions that better your chances for more conversions and higher return on investment (ROI). Oh, and it’s free.

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Client Disrupts Entire Spa Industry

Client Disrupts Entire Spa Industry

Posted on May 04, 2017 by Emily Ballard

Technology has disrupted many industries in its rapid evolution over the past 50 years. Keeping up to speed with tech trends, much less staying ahead of the game, can be a real challenge. As a result of the demanding digital age we now live in, the vast majority of industries have integrated technology into their systems. With this in mind, the team at The Spa Mart knew to approach their new spa distribution venture with a strong emphasis on technology.  

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