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Chatbots—It’s “a bot” time you get one

Chatbots—It’s “a bot” time you get one

Posted on Oct 18, 2017 by Anna Vehslage

Social media and messaging apps have led to the evolution of bots. A bot is a computer program that automates certain tasks by chatting with a user through a conversational interface like a messaging app. Interactions with bots can be straightforward such as asking a bot for the location of a restaurant, or more complex, like troubleshooting your internet service. In a world of immediacy and instant demand, simply offering an app won’t cut it anymore. Consumers expect an immediate response when it comes to customer service, and bots offer quality service before the customer even comes across an issue. If you haven’t invested in bots quite yet, here are a few reasons you should consider:

Immediacy

In the fast-paced, hyper-connected society we live in today, it is no secret that consumers are losing patience—patience in a restaurant, patience in a store, patience in traffic, and, most importantly, patience on the internet. Efficiency is the power of bots. Bots meet the users where they already are and provide solutions. For example, Pizza Hut is using chatbot marketing in their social media strategy to receive food orders for delivery. You can now place a pizza order directly through Facebook and Twitter. Bots are paving the way for brands to meet consumers where they are at all times and provide instant gratification.

Conversation

The internet has formed into much more of a conversational platform over the past decade through social media. Consumers, especially millennials, are used to mobile being a primarily conversational device—regardless of what they are using it for. Having a chatbot integrated within your site is becoming a necessity, as 53% of conversions are happening on a mobile device, surpassing desktop conversions. Bots provide businesses with a strategy to individualize their conversations at scale. Reaching consumers where they already are is crucial, and, through chatting with a bot, customers can interact with a brand and feel that their needs have been thoroughly met.

Targeting capabilities

Not only are bots a great way to interact with a consumer, they are emerging as a strategic marketing tool. Bots get smarter when they are integrated into a customer relationship management platform. They can leverage past conversations and unique preferences to retarget a consumer. Messaging apps have a retention rate that is almost double the number of other types of apps, which means this is a great platform for marketers to ensure their messages are heard. Chatbots capitalize on automation through platforms that can reach large audiences.

Chatbots will continue to rise in popularity as a way to interact with consumers, increase immediacy, and ensure viewability. In fact, six of the top apps used globally are messaging apps. Bots are revolutionizing conversations with consumers, and it is imperative to stay up-to-date with these trends so your brand doesn’t fall behind.

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Five Tips for Social Media Community Management

Five Tips for Social Media Community Management

Posted on Oct 09, 2017 by Anna Vehslage

Over the past decade, social media has become the most vital communication platform for most businesses. Social media has become a platform in which brands interact with their consumers on an intimate level. Sprout Social conducted this study on how businesses engage with customers on social media. They found that 90 percent of consumers engage with brands on social media and that social media is the first place customers go if they have an issue—surpassing phone and email.

As customer service expectations become greater, it is imperative that brands take this direct communication with their consumers seriously. We’ve laid out a few steps you can follow to ensure your community management is on the right track:

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Digital Acronyms Every Marketer Should Know

Digital Acronyms Every Marketer Should Know

Posted on Oct 04, 2017 by Anna Vehslage

Digital acronyms are heavily used as a way to simplify digital language in most workplaces today. In the marketing and advertising world, it is important to be aware of as many digital and workplace acronyms as possible in order to stay up to speed. Broaden your knowledge of the digital space by familiarizing yourself with acronyms from programming to social media metrics.

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Make The Most Of ACL: Marketing Tips

Make The Most Of ACL: Marketing Tips

Posted on Oct 02, 2017 by Anna Vehslage

It’s the beginning of October and every Austinite knows what that means—the first weekend of Austin City Limits. Whether you’re a festival goer or festival avoider, this weekend will impact us all. ACL brings people from around the country to the city of Austin, giving our businesses and the city itself unique exposure. This weekend, the city will be packed with music, events, locals, and travelers from around the world. With hundreds of festival-goers hitting the streets of Austin, this is the perfect weekend to take advantage of marketing opportunities for your business.

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Workplace Acronyms You Should Know

Workplace Acronyms You Should Know

Posted on Sep 27, 2017 by Anna Vehslage

In today’s fast-paced, deadline-driven work environment, we have little time to write a well-crafted paragraph when conversing with our colleagues. Messages need to be written and exchanged quickly, with no time for too much detail. Keep things at work moving with our list of workplace acronyms:

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Three Webinars for Growing Your Business

Three Webinars for Growing Your Business

Posted on Sep 25, 2017 by Anna Vehslage

Webinars have evolved and become an excellent learning tool, extremely personable outlet for marketers to reach their prospective audiences and helpful in connecting with others in like industries. In the ever-changing industry of digital marketing, continued learning is imperative in order to stay ahead of the game. These three webinars will help you understand the latest trends in marketing and how to integrate them into your marketing plan in order to see tangible results.

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