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A 2019 Guide for Instagram Business Accounts

A 2019 Guide for Instagram Business Accounts

Posted on Aug 29, 2019 by Da Jin Kim

Instagram was initially introduced to the digital world in 2010 and quickly gained popularity. A few years later, Facebook took over its ownership with an estimated user count of 1 billion monthly active users. With the number of users rapidly increasing, Instagram was identified as an excellent tool for marketers to promote products, services and ideas. In May 2016, Instagram made a move that shifted culture, launching the Instagram business account – a powerful way for businesses to advertise and market. The feature is available for both IOS and Android globally.

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How Social Media Marketing Can Improve Brand Reputation

How Social Media Marketing Can Improve Brand Reputation

Posted on Feb 18, 2019 by Da Jin Kim

In today’s world, social media remains one of the most dominant digital topics, as leading platforms continue to expand their audiences and account for a growing share of consumers’ time spent on the web.

Considering nearly half of social media users tend to share other people’s content more than their own, the way in which businesses use social media as a marketing tool is highly imperative to their success. Continue Reading →

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Instagram for Business: Your Guide to Insta-Marketing Success

Instagram for Business: Your Guide to Insta-Marketing Success

Posted on Oct 16, 2018 by Sarah Hetrick

Every day 500 million users open Instagram and start scrolling, ready for a personalized experience tailored to their unique interests.

The numbers are rapidly increasing. Instagram now has 2 million advertisers and 1 billion overall users. Seeking captivating stories told through stimulating images, Instagrammers come to the platform for content from their friends, family, and – you guessed it – their favorite brands. Continue Reading →

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How The Big Brands Leveraged Wimbledon and the World Cup

How The Big Brands Leveraged Wimbledon and the World Cup

Posted on Jul 19, 2018 by Courtney Bateson

With Wimbledon and the World Cup being two of the world’s most famous sporting events, they are lucrative opportunities for marketers to get their brands in front of a global audience. From ad campaigns to competitions, limited edition collections to in-store activations, marketers of the big brands have been making effective use of their budgets to associate themselves with these events and engage with their audience, in hopes that they will raise brand awareness and more importantly, get a return on investment.

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Turn Strangers Into Advocates With Inbound Marketing

Turn Strangers Into Advocates With Inbound Marketing

Posted on Jul 11, 2018 by Courtney Bateson

It’s no secret that Inbound Marketing drives leads for business, but in order for this to happen, marketers must first understand the inbound methodology. So whether you’re completely new to inbound marketing or you’re just looking for some inspiration for your existing strategy, you’ve come to the right place.

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