The importance of marketing for any business is no secret. The real issue can be deciding on whether to hire an external marketing team or to keep your efforts in-house. After all, your marketing strategy determines the overall success of your business, and you want to make the right choice. Ultimately, it’s important for business owners to do the research before deciding, so we broke it down for you!
You might not have the time, but we do!
Whether you’re a startup or a seasoned business, you know that one person can’t do it all. It’s too easy for a founder or even a small marketing team to spread themselves too thin. Without proper attention, digital marketing efforts can ultimately become lackluster or nonexistent. A successful business needs consistency in its campaigns – and that requires more than a hands-off approach where campaigns are set up but left to dry. Think about how often you come across businesses that aren’t on social media or haven’t blogged since 2012. Don’t let that be your brand! Hiring an external marketing team will ensure that sufficient time is dedicated to your marketing efforts to keep your digital presence fresh and relevant. Your projects get started faster with a team of people ready to execute immediately, rather than relying on hiring a new employee who still needs to get on-boarded and up-to-speed. With an agency, you won’t need to do any catching up. In the meantime, you get to spend your valuable time on other primary duties.
We’re the experts, remember?
A marketing agency is like a full toolbox for your business. Most, if not all, come fully equipped with a team of specialists: web developers, graphic designers, marketers, strategists, and experts in search engine optimization (SEO), pay-per-click advertising (PPC), social media, and content creation. This team is made up of skilled people that collectively bring years of experience in the industry, have honed their craft, and are ready to apply their expertise to your project. As an extension of your team, your success is their success. They will dedicate themselves to shaping and expanding your brand, maximizing your efforts and resources, and making you look good! Marketing agencies work day in and day out to provide services that will grow your business, so trust the experts.
It never hurts to get a fresh perspective!
You know your business and your brand the best. We know that. However, it can be extremely difficult to steer your marketing efforts in the right direction to resonate with your audience and ultimately make the sale. It can be even more challenging to evaluate what’s already been done. Let’s face it, you’re biased to your business and it’s nearly impossible to examine your work fairly, as a consumer would. Without outside collaboration, you’re basically writing a book without an editor or grading your own test.
We have eyes on the inside.
While you’re committed to your company’s success in its respective industry, we’re focused on marketing – that’s our niche. The marketing industry is dynamic and constantly evolving, and agencies live and breathe that every day! On your own, it can be extremely difficult to stay up-to-date on the latest industry trends. Marketing teams stay in-the-know with innovative practices and ideas that they can contribute to your business. Using a tested framework and effective strategies, you can be sure they have insight on what’s best.
Save money while making money.
Digital marketing services are not one-size-fits-all. Agencies will carefully cater their services to the needs and budget of your business. For example, you might pay anywhere from $500 to $20k monthly for SEO or a one-time fee of $2,500-$100k for a website redesign. Plus, there are dozens of additional services ranging from social media management to email marketing. Hiring an in-house marketing team of 5 or more people could cost your business nearly half a million dollars per year, considering salaries, vacations, benefits, tools, and software. An external marketing team, who we’ve already determined to be time-saving well-equipped, and knowledgeable, is also cost-efficient. The average cost for digital services in 2019 is $30-$150k per year. You do the math.
Still not sure?
Consider your current marketing efforts. Is your brand strategy clear and concise? Is your website up-to-date and user-friendly? Are your email and social media campaigns bringing in customers? If you want more information on how to get started, click here and let’s chat!
Or check out our previous blog with a link to our e-book, “Testing the Waters, the Essential Questions to Ask Before Hiring a Marketing Agency,” to help you make the right decision.
Ready to jump into it? Here’s a list of the Top eCommerce Development Companies In The USA (That Are Up And Coming)!