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The Future of Web: Pageless Design

Posted on Jul 29, 2013 by

If you’ve been on the Internet lately (read: everyone), you’ve probably come across a site with an unnecessary amount of pages, too much going on, and most likely, you have no idea where to click first.  You find yourself thinking, “Should I visit the ‘About Us’ page? What about the ‘Contact Us’ link? Maybe I should read the testimonials first to get a better idea of the product.” All you really wanted to do was check out your neighborhood’s new café, maybe order a sandwich for lunch, but now you’re about ready to throw your computer at a wall. Somehow you’ve found yourself overwhelmed by enough buttons and links to support an international company’s website.

Enter: Pageless Design. Most people would agree that a balance of design, aesthetics and functionality are important. With Pageless Design, you can have this balance. Pageless Design, in short, is a single webpage that encapsulates an entire site’s data into one fluid page.

It sounds too good to be true. What’s so great about Pageless Design?
It tells a story. Audiences lose interest online fast, but the visual and interactive aspect of Pageless Design keeps them engaged. Similar to a mobile app in which visitors continue to scroll down to see more information, it’s easy for them to locate anything on the site quickly. Additionally, Pageless Design sites transition well onto any device and look great on smartphones and tablets as well as traditional desktops. And if this wasn’t enough to get your palms sweating, your Google PageRank applies to the entire site because there aren’t multiple pages to navigate through.

Do I need to switch my site over to Pageless Design?
Not necessarily. While Pageless Design is innovative, fun and great for a variety of products, it’s not for everyone. Let’s put it this way. If you wear a size ten shoe, you’re not going to be able to squeeze into a size six. It’s impossible. And even if you could, it’d be pretty uncomfortable. Similarly, if you’re a large corporation, you’re not going to be able to fit all your data onto one, seamless webpage—it’s just not practical. In your case, it makes more sense to have a traditional website with multiple links, pages and drop-down menus. However, say you’re a freelance graphic designer, a local singer trying to sell your first album, or a boutique spa service—Pageless Design may be perfect for you. Pageless Design is ideal for those selling a single product or service.

Have you noticed any Pageless Design sites around the web lately? Stay tuned for more about up-and-coming trend—HMG is going to be doing some pretty cool stuff with it in the upcoming months.

Emily Weeks

Public Relations Student at UT Austin; Social Media Coordinator at HMG Creative; Alpha Epsilon Phi; Beach lover and Hook ‘em Horns. Follow her on Twitter @emsweeks

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