We were absolutely thrilled to work with Career Point College on a website redesign project. We collaborated alongside Cox Media to help revamp their website to promote future success of their company and its students. Utilizing WordPress, we began building the new fully responsive site with our primary target audience in mind – the students. We created a new site that not only applied the latest technology in terms of web standards, but it also provided easily accessible information to all current and prospective students. We downsized what was essentially three or four different websites down to a single, cohesive and simple site that encompassed all of the campuses. Prior to the website redesign, it took up to five visits per person before engagement occurred. To combat those numbers, we created call-to-actions such as ways to learn about financial aid, how to speak with an advisor, and even created Career Point’s first online application.
About Career Point College
The purpose of Career Point College is to provide career-specific diplomas and degree programs relating to in-demand fields in business, legal, medical, nursing, cosmetology and information technology. To accomplish this, the College offers diverse education that promotes self-discipline, motivation, and accountability through on-ground and online programs. Additionally, the college offers employment assistance to its graduates.Read More About the Project
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