Posted on Nov 17, 2020 by Sarah Hetrick
What Makes an Effective Marketing Strategy?
An effective digital marketing strategy doesn’t just happen. It is the result of audience research, setting the right goals, and crafting the strongest messages.
Find out how to build a powerful marketing strategy of your own below!
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Posted on Nov 10, 2020 by Sarah Hetrick
Know Your Why
The world is overflowing with goods and services, and trying to set yours part by simply explaining their features and benefits is no longer effective. There’s too much noise to cut through, and possibly a lot of competition in your field already. However, you do have something unique at your disposal. You have that beautiful moment of clarity when you realized WHY you wanted to start your company. You have your brand story. Continue Reading →