Brand Story Webinar

Is your business struggling to find its place in the midst of a changing world?.

Now, more than ever, it’s critical for you to ensure your brand is built on a solid foundation that will withstand external changes and internal pivots. The good news is, if your brand feels lost or weak right now, it’s not too late to recover.


The secret is in uncovering your Brand Story – that defining moment of purpose that gave way to the birth and growth of your business.

To learn more about your Brand Story and why it’s so important for the future success of your business, join our upcoming webinar with HMG’s Senior Brand Strategist, John Paulsen.

He’ll cover the fundamental difference between brand strategy and a brand story, share a case study of a business that successfully pivoted while remaining true to its brand story, and reveal practical steps you can work through with your internal team to identify your brand story and define your purpose.

Key Takeaways:

  • Strategy vs Story
  • Elements of a Great Story
  • Following a Process
  • Defining Your Story

If you can’t make the time, just register and we’ll send you a recording.

About the Presenter

John Paulsen

An entrepreneur and ideator, John Paulsen spent the last 21 years developing brands and their digital and traditional marketing strategies.

His diverse background includes digital media, web development, SEO/SEM, eCommerce and social media strategy, and entrepreneurship. Currently, John is leading the brand exploration, marketing and web strategy offerings for all HMG’s clients. He strategically guides clients to find their brand’s purpose by discovering their ambition, clarifying their approach, and effectively living out their unique brand story.

John Paulsen
the hmg creative team at work

About HMG Creative

We are a boutique, Austin-based marketing agency with roots in San Diego and clients across the nation. Our team consists of passionate strategists, top-of-the-line developers and forward-thinking designers whose approach is propelled by innovation and shaped by industry experience.

Our Mission

We deliver creativity that launches brands into expansive growth and empowers their next business evolution.

Our Services

  • Brand
  • Web Design & Development
  • Marketing