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\n\t\t\t\t\t\t\tWe believe the power of the Buc-ee\u2019s brand lies in the unique in-store experience provided for road tripping customers. Seeking an updated website through the help of an agency partner, Buc-ee\u2019s wanted to maintain the traditional feel of the brand while creating a modern digital experience for customers.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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THE APPROACH<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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As the first step of Buc-ee\u2019s web redesign, we dove into understanding the challenges of the current site so we could adopt strategic solutions in our design. The primary goal of the Buc-ee\u2019s team was to modernize the site with an updated look and feel. We wanted the website to serve as a seamless experience from the store to the digital space, so we knew the design would need to emulate the busy, fun energy of the store.<\/p>

The big question: How do you bring the excitement and spontaneity of a road trip to the digital landscape?<\/p>

Our design team was excited by the challenge of representing an established brand in a fresh, modernized way. With so much stock in its witty and catchy messaging, we knew our best inspiration for design would be found in the popular Buc-ee\u2019s billboards found along Texas highways. We based the site\u2019s color scheme on the color palette found in the brand\u2019s logo: black, red, yellow, and white. While the logo additionally utilizes a traditional, woody brown for Buc-ee himself, we shifted the site\u2019s emphasis to sleek blacks for a more sophisticated, trendy look.<\/p>

To recreate the bold, buzzing experience from the stores to the digital landscape, we added animations, parallax motion, and edgy fonts. We also incorporated fun car graphics to represent roadtrip vibes, with dotted lines that imitate a road, bring movement to the page, and guide the user\u2019s eye to important elements. Throughout the overall design for the site, we kept in mind one main theme: fun.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Each step of our design and development was informed by a purpose-driven approach\u2026<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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THE RESULT<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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By intertwining innovative design with Buc-ee\u2019s long-standing brand equity, we were able to extend the same in-store energy to the online space, maintaining the exciting, world-class Buc-ee\u2019s experience for all customers.<\/p>

Within the first month after launch, Buc-ee\u2019s saw hundreds of thousands of visitors to its new site, including the primary audience of users who are now able to easily and quickly find store locations. The new site also equipped the brand with a detailed and clear careers page to inform prospective employees about a career path with Buc-ee\u2019s. Saving time and frustration for team members managing the site, the Elementor Page Builder has made it possible for nontechnical staff to make changes and updates as needed.<\/p>

Overall, the fun, friendly vibe of the Buc-ee\u2019s brand is now equally represented in both the digital and physical space. Though an in-person visit to a Buc-ee\u2019s store will forever be unparalleled, the digital experience offers any type of visitor a small piece of the zesty, beloved Buc-ee flavor.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Case study BUC-EE’S Services Provided: Web Design and Development One of Texas\u2019 most widely recognized brands, Buc-ee\u2019s has a long-standing reputation as the go-to pit stop for roadtrippers throughout Texas since 1982. Represented by the familiar, witty beaver we\u2019ve all grown to love, Buc-ee\u2019s is committed to providing a clean, friendly, and in stock experience […]<\/p>\n","protected":false},"featured_media":3937,"parent":0,"menu_order":0,"template":"elementor_header_footer","meta":[],"categories":[],"tags":[],"class_list":["post-3585","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\n