Web Design<\/strong><\/p>Once it was time to start on the web phase of the project, our team already had a thorough understanding of SpyCloud\u2019s overall business objectives, brand story, website goals, and audiences. Before we started on visual design, we dove into establishing an intuitive sitemap and content hierarchy that better communicated SpyCloud\u2019s value to the specific users visiting the site.<\/p>
With the challenge of needing to create a site that equally engages different audiences with varying objectives, our design team used the personas defined in brand strategy to create user journey maps, illustrating the different journeys possible for users on the site.<\/p>
Our goal with the visual design of the website was to leverage the brand equity SpyCloud had already established with its modern brand aesthetic. Starting with SpyCloud\u2019s powerful hexagonal logo, we capitalized on the unique shape as a core design element throughout the site.<\/p>
We also leveraged the circuitry imagery found in the logo as a secondary design element. Adding to the rich iconography and illustrations SpyCloud already had, we further equipped the brand with a set of custom-designed icons and graphics that were put to use throughout the site.<\/p>
Web Development<\/strong><\/p>When it came to the development of the site, we knew developing a custom-theme on the WordPress framework would provide the best administrative solution for the SpyCloud team. We then incorporated the Elementor Page Builder as a user-friendly tool that would equip staff members to own the administration of the site.<\/p>
We also custom developed the WordPress instance to be compatible with the migration to a static environment.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t