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{"id":6757,"date":"2023-10-30T19:37:48","date_gmt":"2023-10-30T19:37:48","guid":{"rendered":"https:\/\/hmgcreative.com\/?post_type=case_study&p=6757"},"modified":"2023-12-29T23:16:11","modified_gmt":"2023-12-29T23:16:11","slug":"consero-global","status":"publish","type":"case_study","link":"https:\/\/hmgcreative.com\/case-study\/consero-global\/","title":{"rendered":"Consero Global"},"content":{"rendered":"\t\t
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Case study<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Consero Global<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Services Provided:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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  • \n\t\t\t\t\t\t\t\t\t\tWeb Strategy<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\tWeb Design<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\tWeb Development<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Consero was founded in early 2006 with the goal of providing small and mid-market companies with a superior alternative to building and maintaining an in-house finance function.<\/p>

    Since then they have expanded their solution offering strategy and funding services, operational financial services, financial controller services, bookkeeping and administration services and debuting their proprietary cloud-based software platform, SIMPL.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    The Challenge<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    Consero Global was in search of an upgraded website to elevate its digital footprint. Consero Global expressed their desire for HMG to create an inventive and modernized website that would proficiently mirror their brand, encourage engagement from the target demographic, and strategically position the company for future expansion.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    THE APPROACH<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    Web Strategy<\/strong>
    Our initial move was to craft a web strategy that steered our approach in the site’s design and development. This strategic plan delineated Consero\u2019s overarching business objectives and website-specific goals, serving as a well-structured roadmap for making purpose-driven decisions throughout the process.<\/p>

    Web Design + Development<\/strong>
    Subsequent to the establishment of the meticulously crafted web strategy, HMG proceeded to construct a compelling website for Consero Global, aimed at distinguishing it from its competitors. This new website was designed to exude a contemporary and refined aesthetic while elevating the user experience through enhancements in content hierarchy, messaging, navigation, and site architecture. Furthermore, we seamlessly integrated a user-friendly and scalable Content Management System (CMS) to empower non-technical staff with the ability to effortlessly update content and effect changes as required. The website was meticulously engineered to be fully responsive and mobile-friendly, meticulously adhering to best practices for both SEO and accessibility.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    THE RESULT<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    With the strategic foundation firmly in place, HMG embarked on the creation of an alluring website for Consero Global, meticulously designed to set it apart from competitors. The result was a website that exuded a contemporary and refined aesthetic while enhancing the user experience through improvements in content hierarchy, messaging, navigation, and site architecture. We seamlessly integrated a user-friendly, scalable Content Management System (CMS) to empower non-technical staff, enabling them to effortlessly update content and make necessary changes. The end product was a fully responsive and mobile-friendly website, crafted in accordance with best practices for SEO and accessibility, ensuring it not only looked exceptional but also performed exceptionally.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Case study Consero Global Services Provided: Web Strategy Web Design Web Development Consero was founded in early 2006 with the goal of providing small and mid-market companies with a superior alternative to building and maintaining an in-house finance function. 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